David Berri

Department Chair and Professor of Economics Southern Utah University

  • Cedar City UT

Specializing in evaluations of players and coaches in sports, gender issues in sports, and competitive balance in sports

Contact

Biography

Dr. David Berri is a professor of economics at Southern Utah University. He has spent the last two decades researching sports and economics, while publishing works on a variety of topics including the evaluation of players and coaches, competitive balance, the drafting of players, labor disputes, the NCAA, and gender issues in sports.

Dr. Berri was the lead author of "The Wages of Wins and Stumbling on Wins" and recently published "Sports Economics", a textbook from Macmillan Publishers. In the past, he has written on the subject of sports economics for a number of popular media outlets, including the New York Times, the Atlantic.com, Time.com, and Vice Sports. Currently, Dr. Berri is writing for Forbes.com.

Dr. Berri graduated from Nebraska Wesleyan University with a bachelor of arts in economics and earned both his master of arts and Ph.D. in economics from Colorado State University.

Spotlight

2 min

Billion dollar business - does winning matter anymore in the NFL?

A recent rankings released by Sportco earlier this month showed that the Dallas Cowboys have come the first sports franchise to hit the 10 billion dollar mark. It was announcement that took the sports media by storm. The Cowboys, owned by Jerry Jones, were valued at $10.32 billion, far and away the most valuable franchise in the league and an increase of over a billion dollars on the previous estimate of $9.2 billion in February. Jones, 81, purchased ‘America’s Team’ in 1989 for an estimated $140 million (roughly $355 million in 2024) and has turned the organization into a financial powerhouse. Also serving as the team’s general manager, he oversaw initial success and helped create one of the 90s’ most dominant teams, winning the Super Bowl in the 1992, 1993 and 1995 seasons. However, the Cowboys have struggled to replicate that magic in recent years and have only mustered five playoff wins in the 28 years since they last hoisted the Lombardi Trophy. Most recently, Dallas suffered an embarrassing loss in the Wild Card round against the Green Bay Packers in the 2023 postseason, despite finishing as the second seed in the NFC and having MVP runner-up Dak Prescott on the roster. August 14 CNN Professional sports is big business. No longer are legacy teams family-owned but most franchises are now conglomerates or essentially companies that operate like any other in corporate America. As franchises continue to evolve what's changed? Does winning championships matter anymore? Have TV and streaming deals made seats sales less relevant? Does location matter anymore for local fanbases? Will this bubble one day burst? There are a lot of questions out there and if you're looking for an expert to help with your coverage we can help. Dr. David Berri has spent the last two decades researching sports and economics, while publishing works on a variety of topics including the evaluation of players and coaches, competitive balance, the drafting of players, labor disputes, the NCAA, gender wage gap in sports, and distribution of wealth and power. Simply click on his icon now to arrange an interview today.

David Berri

2 min

Sports Economics Textbook by SUU Professor Receives New Recognition

College is a place where discovery is always on the horizon. There are always new classes and careers in this changing world, and Southern Utah University is dedicated to helping students prepare for their future careers. Reading assigned text is the easiest and most common way to attain success. Textbooks are written by professionals in the field and can provide lots of insight and information to lead students to academic success and enrichment beyond the classroom. Dr. David Berri is an economics professor at SUU and has recently received renewed recognition for his writings in the 2018 publication of the Sports Economics textbook released by Macmillan, one of the most prominent names in academic publishing. Dr. Berri specializes in sports economics, having spent over two decades researching competitive balance, gender issues in sports, the NCAA, drafting labor, evaluating player and coach performance, and much more. He was also the lead author on two other books; The Wages of Wins (2006) and Stumbling on Wins (2010). Along with teaching, Dr. Berri has continued his writings focusing on sports economics for several prestigious websites, including, but not limited to the New York Times, Atlantic.com, Time.com, Vice Sports, and currently Forbes.com. “This new recognition is great,” Dr. Berri stated. “This textbook took me six years to write and now over 60 schools have implemented it into their curriculum.” Currently, Dr. Berri is working on a couple of new academic textbooks for subjects within his sphere of expertise. “I’m working on two more textbooks at the moment. One is centered around women in sports, and isn’t quite finished yet. The other is set to publish soon, and it’s about economics and popular films.” Dr. Berri is familiar with the media and is available for an interview.

David Berri

2 min

Nostalgia for University Traditions Increases Alumni Donations

“Something that’s really bizarre about American education is that a lot of the alumni connection to their university is through their sports teams,” said Dr. David Berri, professor of economics at Southern Utah University. “It’s supposed to be an educational institution, not a sports team. So it’s really bizarre that you take away the sports and you take away the alumni connection.” This rings true for Paul Marino, CC ’74, a former member of the baseball and football teams. Before the pandemic, Marino bought tickets to attend Columbia men’s basketball games as a way to support the University—something he has been doing for almost 50 years since his graduation. “I played football here and we had some tough years,” Marino said in an interview back in February. “It sounds corny, but it is my alma mater and I like to support the school in any way I can.” Berri noted that for many students, the connection to a university stems from a football team rather than the academics. First-year students often have little face-to-face interaction with professors in their introductory classes. While students may be one of thousands in the stands, positive memories at games and the camaraderie surrounding them provide the students with a personalized connection. “So what people are realizing is that the educational experience isn’t actually that good,” Dr. Berri said. “However, the students keep coming to these institutions because they get to go to the football game. Your first-year history class is going to be awful. But what about that football? … The key thing is emotional attachments—that’s what brings the students to campus and what keeps the alumni connected.” Read the full article: Dr. Berri has spent the last two decades researching sports and economics, while publishing works on a variety of topics including the evaluation of players and coaches, competitive balance, the drafting of players, labor disputes, the NCAA, and gender issues in sports. 

David Berri
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Industry Expertise

Education/Learning
Sport - Amateur
Sport - Professional
Writing and Editing
Business Services

Areas of Expertise

Distrubution of Wealth and Power
Unpaid Athletes in the NCAA
NBA Salary Caps
Sports Economics
NCAA
Gender Wage Gap in Sports
Gender Issues in Sports
Evaluation of Players and Coaches in Sports
Economics
Competitive Balance in Sports
Pay Equality in Sports
Gender Wage Gap in Professional Basketball

Education

Colorado State University

Ph.D.

Economics

Colorado State University

M.A.

Economics

Nebraska Wesleyan University

B.A.

Economics

Accomplishments

Outstanding Scholar

Southern Utah University Board of Trustees, 2013

Scholar of the Year, Department of Economics & Finance

Southern Utah University, 2009

Outstanding Graduate Student Instructor

Colorado State University, 1996

Media Appearances

Economic Discrepancies within America’s Favorite Sports -- A Conversation with David Berri

Macmillan Learning  online

2022-11-07

With the end of the World Series, we spoke to David Berri, Professor of Economics at Southern Utah University and
author of Sports Economics to better understand how market forces may impact America’s favorite pastime. So… is there a link between payroll and performance? Why are some sports more popular than others? As it turns out, not all sports are created equal. Here’s what Professor Berri has to say.

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'Not a risk at all': Why college football coaches are guaranteed more money than ever

USA Today  online

2022-10-10

Michigan State athletics booster Mat Ishbia didn’t really consider the financial risk last year when he decided to help fund a fully guaranteed 10-year, $95 million contract for football coach Mel Tucker.

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The monetization of college sports

NPR  radio

2022-07-19

For student athletes, long gone are the days of shady, under-the-cover deals. After the NCAA changed its stance on NIL – that's name, image, and likeness for short – college sports stars are now able to pursue brand deals with different sponsors from the local taco shop to Lamborghini.

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Articles

Gender information and perceived quality: An experiment with professional soccer performance

Taylor & Francis

Carlos Gomez-Gonzalez, Helmut Dietl, David Berri & Cornel Nesseler

2023-07-11

Whether one looks at revenue, investment or coverage, men’s sports do better than women’s. Many assume that absolute differences in quality of athletic performance are the driving force. However, the existence of stereotypes should alert us to another possibility: gender information might influence perceived quality.

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The Gender Wage Gap in Basketball is Bigger than Ever

Winsidr

David Berri

2023-05-01

Three years ago, I wrote about the gender wage gap in basketball. At the time, we knew average salaries in the WNBA were about $80,000, and the league’s total payroll was about $12.5 million. We didn’t know, though, WNBA revenue. Looking at the league’s television deal with ESPN and ABC, as well as minimum ticket prices, I estimated at the time that league revenue was potentially about $60 million. Given this revenue estimate, it appeared WNBA players were paid about 20 percent of league revenue.

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Sports Economics Must Improve by Including Women in the Data Set

Sportico

2022-04-27

For much of the past 25 years I have been researching and teaching sports economics, investigating labor strikes, competitive balance, labor productivity, decision-making, coaching impact and labor market discrimination. The topics are quite different, but they often had one thing in common: The participants in the sports discussed were almost always men.

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Courses

ECON 1740 US Economic History

Satisfies American government requirement of general education. History from colonial times to present. Coverage of U.S. Constitution; national economy; pluralism; ethnicity, race, gender; distribution of wealth and power; social conflict and reform; entrepreneurs, workers, workplace; cultural encounters; popular culture; U.S. and global affairs.

ECON 2010 Principles of Microeconomics

Introduction to basic microeconomic principles: price theory, theory of the firm, trade and comparative advantage, public goods, taxation, welfare economics, and industrial organization. Public policy with regard to the environment, consumer protection, and other problems is also examined.

ECON 2020 Principles of Macroeconomics

Introduces measurements of national economic performances: GDP, and interest, inflation and unemployment rates. Develops a model to describe the economic situation, and to present the options available to policy makers. Discusses the institutions and constraints that frame policy. International economic issues and the relation of the U.S. economy to the global economy are then examined.

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