Advertising Education Foundation Visiting Professor Program Participant

Villanova School of Business Summer Research Award

Villanova School of Business Research Excellence Honorable Mention

2016
Awarded for "Shopping While Non-White: Racial Discrimination in the Marketplace"

Journal of Consumer Affairs Best Paper Award

Student Society Advisor of the Year

Board of Directors, Fund for the Water Works

COO-Elect, Junior League of Philadelphia

Philadelphia Ad Club

American Marketing Association 

Society for Consumer Psychology

Race in the Marketplace Research Network

The PhD Project, Marketing Ethnic Faculty Association

Omission and Commission as Marketplace Trauma

A Study of Social Equity Within Bike Share Programs

Shopping While Non-White: Racial Discrimination in the Marketplace

The Impact of Disparate Levels of Marketplace Inclusion on Consumer-Brand Relationships

The Universality of Warmth and Competence: A Response to Brands as Intentional Agents

Villanova University was founded in 1842 by the Order of Saint Augustine. To this day, Villanova’s Augustinian Catholic intellectual tradition is the cornerstone of an academic community in which students learn to think critically, act compassionately and succeed while serving others. Villanova prepares students to become ethical leaders who create positive change everywhere life takes them.


The strength of the Villanova experience comes in part from the University’s welcoming community. All members are bonded together by a shared responsibility to uphold the ideals of Saint Augustine and let the principles of truth, unity and love guide their lives. The Villanova community helps students grow intellectually, professionally and spiritually, and challenges them to reach their full potential.


The University’s rigorous academic experience, rooted in the liberal arts, forms an environment in which students and professors are partners in learning. The Villanova community is dedicated to providing a personalized experience that fosters every student’s intellectual and spiritual well-being. As part of their education, students are encouraged to enrich their own lives by working for those in need. Through academic and service programs, students use their knowledge, skills and compassion to better the world around them.


There are more than 10,000 undergraduate, graduate and law students in the University’s six colleges—the College of Liberal Arts and Sciences, the Villanova School of Business, the College of Engineering, the College of Nursing, the College of Professional Studies and the Villanova University Charles Widger School of Law. These colleges are the setting for an experience that develops both the heart and the mind, and creates the atmosphere where students are called to ignite change.


Villanova University is located in a suburban community 12 miles west of Philadelphia, Pa.

Villanova University

Dr. Aronté Bennett specializes in consumer behavior and brand relationships, with research on corporate social responsibility, charitable donations, marketplace discrimination and brand perception.  She teaches classes on marketing research and buyer behavior.

Corporate Social Responsibility

Vulnerable Consumers

Branding

Research Methodology in Marketing

Brand Relationships

Pro Social Behavior

Consumer Behavior

Information Processing

Marketing Research

Business

Marketplace Inclusion/Exclusion

Villanova School of Busines Inspiring Minds Podcast: Shopping While Non-White

Retailers Increase Efforts to Reduce Racial Profiling in Stores

McDonald's CEO Faces Tall Task In Rebuilding Trust With Black, Brown Communities

"We Got You." Inside Philadelphia's Big Push to Market Itself to Minority Visitors.

After Banner 2016, the Wildwoods Is Letting Visitors Be as "Wild" as They Want to Be

"Shopping While Black" Lawsuit—a First by Employees—Targets CVS

That "Shopping While Black" Feeling, Charted

Aronte Bennett

Associate Professor of Marketing & Business Law; Associate Dean of Diversity, Equity and Inclusion  | Villanova School of Business

Select Inquiry Type