Gulf Bay Consulting (GBC) provides services to businesses and individuals related to Social, Mobile, and Payments. In addition, GBC also offers executives and entrepreneurs with management and operational consulting services. Our unique perspective, coupled with our ability to identify and capitalize on trends, provides strategic and tactical information. This knowledge creates new sources of revenue, increased profits, and improved operational efficiency.

President & Founder – Gulf Bay Consulting

The triangulation of social media, mobile connectivity and payments technology is changing the way we interact with others, live our lives, and buy goods and services. New business models are emerging, group buying, and right-now deals are reshaping commerce. The Social Mobile Payments: Americas event will explore the forces that are changing the way today’s consumers interact, live and shop in Generation-M.

Event Organizer – Social Mobile Payments Conference & Exhibition 

Bruce Burke is the Founder of Gulf Bay Consulting and the Organizer of the Social Mobile Payments Conference Series.  Burke is a telecom veteran and innovator in mobile money, e-pos, international mobile top-up and other types of electronic transactions. His experience includes product development, project management and brand marketing including his current work in mobile financial service ecosystems and their integration into existing economies.

Burke is a frequent speaker and panel member at various mobile & payment conferences. He is interested in: innovation, alternative payments, as well as the security and authentication of mobile payments and transactions. Bruce is very active in social media and was recently recognized as being one of the top 20 influencers in social media (specifically Twitter) concerning Mobile Commerce, Mobile Banking, Mobile Money and Mobile Payments in a study done by Obopay http://goo.gl/8HOyN

A varied group of industry stakeholders gathered in Orlando earlier this month for the first Social: Mobile: Payments Conference. While opinions varied on what technology would ultimately take hold—the cloud, near field communication (NFC), barcodes, carrier billing, etc.—speakers seemed to agree that the time for mobile payments has come. One big problem, however, is market fragmentation and the plethora of new players looking for their share of the revenue in an already-crowded value chain. 

“When the music stops, what do you want to be using?” asked David W. Schropfer, head of mobile commerce for the Luciano Group, a product development and advisory firm. “NFC will happen over time—and when it gets here, I think it will win—but in the meantime there’s cloud computing, there’s QR codes.” Ultimately, Schropfer said, any mobile commerce solution “has to reduce costs or drive new sales or it’s not a product that’s going to live. The third rail is security and accuracy—you don’t get a lot of chances to mess up here.” Security problems could set back any business model for years or kill it, he noted.

“If there’s one huge security breach, it could kill the [mobile payments] industry,” agreed Kolja Reiss, managing director of carrier billing company Mopay. “You don’t have a security problem yet because you don’t have adoption,” he said of mobile payments at the POS. “If you have a billion people on your system, it’s very likely that [the threat increases].”

“If there’s one huge security breach, it could kill the [mobile payments] industry.”

—Kolja Reiss, Mopay 

As the industry grapples with securing the payments ecosystem as it evolves, another key issue is the “friction in the model,” according to Rich Clow, Citi’s managing director, head of consumer global mobile development. “How do you get banks and carriers and associations together?” he asked. “How do you get consumers to adopt? We’ve made a tremendous amount of progress,” he said, but “we’re not at the end or even at the middle. There’s still a lot ahead of us.”

Clow acknowledged that banks have not been innovating enough as it relates to mobile payments, but he said banks have an important role to play as stewards of the financial system. Creating a great user experience as well as a solution that’s fully compliant must go hand in hand, according to Clow.

“We can’t succeed with a winner-takes-all attitude,” Clow concluded, saying there must be shared risk and reward and collaborative ecosystems.

Paybefore Wrap-Up Of Social Mobile Payment Conference &amp; Exhibition

This presentation was given by Gulf Bay Consulting&rsquo;s Founder Bruce Burke at the Prepaid Press Expo. The presentation was given in the &quot;Using Social Media&quot; session held August 16, 2011: Paris Hotel, Las Vegas, Nevada

Convergence: Social, Mobile &amp; Payments in Generation-M!

Mobile commerce is dramatically changing the way that people consume content and shop for products – and they are driving marketers to create new ways for Web site visitors to connect to brands, no matter where they are and what they are doing online. 

Consumers are finding new ways to tap into their social networks to glean information about brands to follow and products to buy. They are embracing social media and the impact that it is having on how they both search for product information and to make buying decisions is huge. As we move to a truly connected world of retailers &amp; operators, we face a bewildering array of new media such as Twitter. This twitter influencer’s report helps us to understand this new customer meeting. 

If you are a contributor to social and mobile commerce, then you can use this report to connect with these key conversationalists (i.e. the influencers) in the Mobile payments, Mobile money, Mobile commerce, Mobile Banking industry and build conversations with them on various topics of their specialization/ liking.

If you aim to engage and communicate your expertise with these influencers and through them to the world at large, this report will be of utmost importance to you. We hope this report can assist you in understanding the Mobile Payments space and contribute to its continued growth.

OboPay Influencers Report: Top 20 Mobile Commerce, Mobile Banking, Mobile Payments &amp; Mobile Money Influencers On Social Media!

Social Media Marketing

Brand Development

Mobile Technologies

Mobile Connectivity Technologies

Marketing Communications & Content Development

Event Planning and Management

Digital Marketing & Advertising

Mobile Commerce

Company Website

Blog

Social Mobile Payments: Americas

Social Commerce: Triangulation of Social, Mobile & Payments

SMS is the most successful application ever launched in the mobile world. However SMS sometimes seems to be a secondary consideration in Smartphone-driven app-crazy world. But the reality is that most people still do not have Smartphones and more up-take is available through SMS than through apps. Bruce will present the point of view that mobile money should be about inclusion, not about separation, and that for mobile money programs to be successful they need to be ubiquitous and accessible.

It seems everybody except my brother is trying to get a toehold in the marketplace with their version of a mobile wallet. But in order for a mobile wallet to replace our right rear pocket accessory it needs to provide all the capabilities that its leather counterparts have been providing since the dawn of society. Some companies companies are starting to make inroads, attempting to transition mobile wallets from their infancy, moving them towards becoming an intrinsic part of our modern society.

Mobile Money: From Infancy To Intrinsic

In today’s hypercompetitive marketplace, organizations are engaged in a fierce and constant battle to grow revenues and increase profitability. The growth and proliferation of social media coupled with increasing usage of mobile devices has added new dimensions to the dynamics of customer acquisition, consumer engagement and client retention. Join Bruce as he provides an overview of how social media and mobile broadband are affecting both retail & marketing, and how companies are responding.

Triangulation: the three-legged stool of Generation-M!

This presentation was given by Gulf Bay Consulting's Founder Bruce Burke at the Prepaid Press Expo. The presentation was given in the "Using Social Media" session held August 16, 2011: Paris Hotel, Las Vegas, Nevada http://www.slideshare.net/Intersperse/convergence-social-mobile-payments 



Convergence: Social, Mobile & Payments in Generation-M!

President & Founder

The convergence of social media, mobile connectivity and payments technology is changing the way we interact with each other, live our lives, and buy goods and services. New business models are emerging, group buying, and right-now deals are reshaping commerce. Shoppers check-in and check-out with their mobile devices, telling their network, family and friends about their finds and fails. The Social Mobile Payments | Conference and Exhibition will explore the forces that are changing the way today's consumers interact, live and shop in Generation-M.

Social Mobile Payments 2012 Promo

Ted tells Debbie about the upcoming Social Mobile Payments: Americas event. November 6 - 8, 2012 at the Biscayne Bay Marriott in Miami FL For complete information and registration visit www.socialmobilepayments.com Gulf Bay Consulting Announces First Round of Speakers for Social Mobile Payments Americas Conference Gulf Bay Consulting today announced that executives from Amdocs, Mopay, Visa, Mobile Payments Today, PYMNTS.com, Digital River, PressPay, and PayTap are among the first round of speakers who will be presenting at the Social Mobile Payments: Americas Conference, which will be held November 6th -- 8th, 2012 at the Biscayne Bay Marriott Hotel & Marina in Miami, Florida. Gulf Bay Consulting also provided information on other elements of Social Mobile Payments event, including their Innovation Insights initiative which helps deserving startups gain access and visibility through the conference. "The speakers and panelists announced today are key players who are laying the cornerstones in this new ecosystem forming at the intersection of social, mobile, and payments" said Robert Fehrman, Senior Event Consultant. "Delegates in attendance will learn about the disruption that's coming ahead and have the firsthand opportunity to meet those who are breaking the rules and changing everything". The first round of speakers and panelists announced for Social Mobile Payments: Americas includes: • Oded Israeli, Head of Mobile Payments, Amdocs • Souheil Badran, SVP & GM, Digital ...

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