Brains on Fire helps organizations build movements. Born out of the bond between word of mouth marketing and identity development, we are devoted to helping organizations discover and sustain excitement about who they are and why they exist. Our process isn’t about creating a presentation. Or creative for the sake of being creative. It’s about building a movement. We create fans rather than customers.

Word of Mouth Inspiration Officer – Brains on Fire

Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. Featuring ten lessons you can start building on today, it takes you step by step through lessons the authors have learned on how to inspire excitement and engage the customers and other stakeholders who will advocate for you. Brains on Fire gives you the keys to building long-term momentum, both online and offline.

Co-Author – Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

At the 2011 WOMMY Awards, the Brains on Fire team received the Gold Cause Marketing Award for Wonderopolis: Inspiring a New Literacy and Learning Experience. The WOMMY Awards celebrate the most effective campaigns in word of mouth marketing. The Cause Marketing Award celebrates the best use of integrated digital marketing focused on the use of digital media (e.g. social networking sites, viral video, blogs, mobile, etc.) as a tactic to advance a cause marketing initiative.

Recipient – Cause Marketing Award (Gold)

The WOMMY Awards celebrate the most effective campaigns in word of mouth marketing. The Charitable Category celebrates the best use of integrated digital marketing focused on the use of digital media (e.g. social networking sites, viral video, blogs, mobile, etc.) as a tactic to advance a cause marketing initiative. Cause marketing is defined as a relationship between a company and a cause or nonprofit that the company wants to talk about in the marketplace.

Judge – 2012 WOMMY Awards (Charitable Category)

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.The Passion Conversation will change your perspective on marketing by:Explaining the three motivations for people to talk about businesses and causesDetailing how every marketing problem is a people problem in disguiseGiving heartfelt evidence that marketing materials are now conversation toolsShowing how customer communities sustain word of mouth while also sparking financial impactHelping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations"The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing

Develop and harness a powerful, sustainable word-of-mouth movementHow did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality.Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.Develop and harness a powerful, sustainable, word-of-mouth movementDescribes 10 lessons to master and create a powerful, sustainable movementThe Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs

Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

Geno Church is the Word of Mouth Inspiration Officer at Brains on Fire, but he considers himself more of a pathfinder for the agency’s clients. He’s walked down the path with Fiskars Brands, The National Center for Families Learning, Anytime Fitness, Love146 and The Environmental Defense Fund. He likes uncovering the DNA of sustainable word of mouth movements. Geno has spoken at events, presented webinars and facilitated workshops for the Public Relations Society of America (PRSA), Public Relations Student Society of America (PRSSA), Blackbaud BBCON (Australia), Influence Session Sydney, and the Word of Mouth Marketing Association, among others.

Word of Mouth Marketing

Content Strategy

Social Media Strategies

Creative Direction

Marketing Strategy

Brand Identity & Development

Customer Engagement

Community Building

How to create offline word of mouth

Geno Church on Movements

WOMMY Awards: Inspiring People to Wonder

Blog

Company Website

Universal PR Professional of Tomorrow: New Requirements and Competencie

Your Next Big Idea: Getting Down to Basics

Bringing SEXY Back to Offline Marketing Using Customer Touchpoints as Talking Points

KEYNOTE SPEECH: How to Build a Sustainable Word-of-Mouth Movement

How to Leverage Word-of-Mouth Movements

Word of Mouth Movements: Integrating Social Media with Offline Engagement

What a For-Profit Can Learn from a Non-Profit about Content Marketing

KEYNOTE SPEECH: Lessons Learned Igniting Word of Mouth Movements

Lessons Learned Igniting Word of Mouth Movements

The Word-of-Mouth Confessional: Lessons Learned in Creating Brand Movements

Word-of-Mouth Marketing

Lessons learned in igniting word-of-mouth movements

KEYNOTE SPEECH: The People-powered Brand

How to Create Offline Word-of-Mouth

Lessons Learned in Igniting Word-of-Mouth Movements

Building Word of Mouth

KEYNOTE SPEECH – People-Powered Brands: Empowering a Tribe of Internal Advocates

How to Grow Word-of-Mouth Movements: People Are the Killer App

KEYNOTE SPEECH – Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

People are the Killer App

KEYNOTE SPEECH – Word of Mouth Movements: Integrating Social Media with Offline Engagement

Geno Church has a plethora of ideas about how to get your internal and external client-base to talk up projects and initiatives that are important to them. Based on the book Brains on Fire, Geno will give you the keys to building long-term momentum both online and offline for your product, service, or organization. With lessons you can start building on today, Geno will take you step by step through ways to inspire excitement and engage customers and other stakeholders who will advocate for you.

Your brand isn’t a product or a line item on a spreadsheet. It’s the stories people tell about it. Believe it or not, your best storytellers are your employees. It’s time to unlearn everything you thought you knew about your organization’s internal structure, as Geno helps you dig deep to uncover the real “why” that drives your brand. The result? A “people-powered brand” that spreads passion for your company, brand or service far beyond your walls. 

People-Powered Brands: Empowering a Tribe of Internal Advocates

What does it take to build a movement of loud and proud brand ambassadors? Geno Church teaches you the lessons on how your brand can build and grow a movement, starting with how to treat people like fans, not customers, and how to allow your fans to share brand ownership. Learn the difference between a movement and a campaign, as well as how to measure ROI. Takeaways include tips on how to turn product conversations into passionate conversations and building & growing a word-of-mouth movement.

The new world of marketing is personal. Understanding passion provides actionable insights that empower marketers to authentically connect with the people who love their brands. These relationships and conversations lead to sharing, because they put people, not the brand, first. In this session Geno will share lessons from Brains on Fire's new book, The Passion Conversation, exploring how passion compels brands to go above and beyond and inspires customers to talk, share and connect.

The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing

Howard Parry-Husbands

Director

Word of Mouth Inspiration Officer

Geno Church talks about the Brains on Fire book. Here's a little teaser: "Igniting sustainable movements is hard work. It's building with people, not tools." "Featuring ten lessons you can start building on today, it takes you step by step through lessons the authors have learned on how to inspire excitement and engage the customers and other stakeholders who will advocate for you." Learn more at brainsonfirebook.com and get daily musings from the flaming cerebellum's of Brains on Fire at brainsonfire.com Learn more at brainsonfirebook.com and get daily musings from the flaming cerebellum's of Brains on Fire at brainsonfire.com

Geno Church on The Brains on Fire Book

Yes, they actually let us on stage and give us a microphone. So we've had the great opportunity to speak to a wide range of audiences. From private events to international conferences, if you're interested in participating in an entertaining, mind-stretching, refreshing presentation from one of Brains on Fire's speakers, then please contact Liza Jones (liza (at) fullcirclepr (dot) com).

Brains on Fire Speaks: Geno Church

Geno Church of Brains on Fire discusses lessons learned from creating brand movements.

MENG interview Geno Church

Brains of Fire's Geno Church talks about the social media roundtable event hosted by Rep. Bob Inglis and what was accomplished.

Social Media Roundtable - Geno Church

Because people won't join a conversation that is not built around core brand values, communities are built on a strategy that requires a lot of time and understanding.

Take time to create the right content - Geno Church, WOM Inspiration Officer, Brains on Fire

Hear from Geno Church, Word of Mouth Inspiration Officer, Brains on Fire and what his key takeaways were from the Paul Adams keynote session at WOMM-U.

WOMM-U 2012 Takeaways: Why Facebook is a New Creative Canvas

New Fiskateers receive a welcome kit that includes a limited edition engraved pair of scissors.

Purple Goldfish Project #353 Fiskars

Interview with Geno Church of Brains on Fire at the 2013 PRSA Conference in Philadelphia, PA.

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