Social Media Explorer is a digital and social marketing strategy house and an information products company. From helping clients build business and measure digital success to offering unique consumer insights through our innovative approach to consumer research to educating audiences at our exclusive events, Social Media Explorer is leading businesses into the social and digital realm.

CEO – Social Media Explorer

This is the first no-holds-barred guide to social media marketing for business. It's the perfect book for every decision-maker who's ready to move beyond soft platitudes about social media "conversations," and achieve results: measurable improvements in sales, profitability, efficiency, and brand value. Top social media marketing consultant Jason Falls systematically addresses common objections to social media, offer realistic guidance on reducing its risks, and presents up-to-date case studies.

Co-Author – No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing

Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing.

Co-Author – The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win

Top honor given in the social media industry

2009 SAMMY Award

A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing!  “They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration...everything! Learn how to  Discover which email marketing “rules” are obsolete--and when to break the rest Optimize every component of your message and campaign Drive list growth that translates directly into the top line Encourage opt-in by systematically simplifying signup Bring real humor and creativity back into your email Write a great main call to action--and great secondary and tertiary calls, too Take full advantage of tools ranging from QR codes to texting to grow your email list Make better technical decisions about prechecked opt-in boxes and other attributes Know when to deliberately introduce “imperfections” into your emails Use email marketing and social media to power each other Prepare for the short- and long-term futures of email marketing 

The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win (Que Biz-Tech)

  The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business!       Detailed techniques for increasing sales, profits, market share, and efficiency     Specific solutions for brand-building, customer service, R&D, and reputation management     Facts, statistics, real-world case studies, and rock-solid metrics    Stop hiding from social media--or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how.      Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales.     “Conversations” and “communities” are wonderful, but they’re not enough. Get this book and get what you really want from social media: profits.      Think social media’s a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It’s where your customers are. And it ain’t going away. Does that suck? No. It doesn’t. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable.     Want to know how to do it right? We’ll show you. And, yeah, we know how because we’ve done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You’re going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You’ll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You’ll figure out how to measure it. And then you’ll go get it.        One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we’ll tell you what to do so that won’t happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let’s go make some money. 

No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing

Jason Falls is the founder of Social Media Explorer and one of the leading thinkers, strategists and public speakers in the social media marketing, digital marketing and online communications industries. Known for his clever insights, sharp wit and the ever-present brutal honesty, Falls tackles audiences, not topics, engaging and sending all away with a sense they’ve learned something.

He is the author of the noted industry blog SocialMediaExplorer.com, a fixture at or near the top of the AdvertisingAge Power 150 Marketing Blogs list and is responsible for ExploringSocialMedia.com, a learning community for digital and social media marketing, online communications and technology.

His first book, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing, co-authored with Erik Deckers, was published in September 2011. His second book, The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win, co-authored with DJ Waldow, was published in August 2012.

Perhaps at best in the role of social media educator, Falls has spoken nationally and internationally on a wide range of topics and to a variety of audiences. From corporate board rooms to standing-room-only conference halls, Falls caters each presentation to the audience make up, energy and comprehension level.

Falls has worked with brands like Jim Beam and Maker’s Mark bourbons, AT&T, Humana, University of Louisville Health Care, Backupify, Bacardi, The National Center for Family Literacy, Expion and The Kentucky Center. He has also been cited and quoted in several notable books on the subject of digital marketing including Paul Gillin’s The New Influencers and Jay Baer and Amber Naslund’s The Now Revolution.

Social Media Marketing

Social Media Monitoring & Measurement

Blogging

Social Media for Customer Engagement & Retention

Digital Marketing

Email Marketing Strategies

Interactive Marketing

Word of Mouth Marketing

Brand Management & Content Marketing

E-Commerce and Mobile Marketing

Interview with Jason Falls, Founder of SocialMediaExplorer.com

Attacking the Myths of Social Media: An Interview With Jason Falls

A No Bullshit Interview with Jason Falls

Social Media Explorer TV

Blog – Entrepreneur.com

The All-Business, No-Hype Guide to Social Media Marketing

Personal Website

Blog

Company Website

KEYNOTE SPEECH: How to tell and what to do when you are being had in blogging, social media and beyond

Measuring Social Media – Let’s Get Serious

KEYNOTE SPEECH – Brand Vacuum: Why Nobody Cares About Your Silly Brand… And What To Do About It

How to Plan Your Social Media Success

Making Your Content Amazing

Timesaving Tips and Tools for Doing Social Media

KEYNOTE SPEECH: Content Strategy and Measurement in Social Media

KEYNOTE SPEECH – The No BS Guide to Twitter: How Defining Your Purpose Helps Guide Your Success on Twitter and Social Media

The Recipes to Build Your Influence

Crossing the Bridge: No Bullshit Guide to Mobile

KEYNOTE SPEECH: How Strategic Social Media Drives Business

KEYNOTE SPEECH – The Conversation Report: What Consumers Are Saying About You

KEYNOTE SPEECH: The Art of Conversations And Marketing Through Them

KEYNOTE SPEECH – eXtending Our Efforts: Leveraging and measuring social media

How to Really Tell if Your Content Marketing is Working? The Content Marketing Measurement Roadmap

KEYNOTE SPEECH

Advanced Social Media Bootcamp

KEYNOTE SPEECH: Social Media in the Y World

No BS Social Media Marketing

How to tell and what to do when you are being had in blogging, social media and beyond

KEYNOTE SPEECH: Cut the Bull! The All-Business, No-Hype Take On Social Media Marketing

Social Media Comes of Age Without the Help of Porn

Book Signing

Small But Social: How Small Businesses Can Win With Social Media Marketing

Moderator: Brand Case Study Panel

Cut the Bull – Blog with a Purpose and Drive Your Business

Conversation and engagement are great, but alone do not drive the bottom line. You will benefit from this talk by learning how to plan for social media success, seeing examples of companies selling and saving through social media and discovering a roadmap to plan and measure your own successes.

Move The Needle

Corporate blogs are great engagement tools, but even better (and more effective) business drivers. You will benefit from this talk by learning how blogs can boost your company’s bottom line, what tools can most effectively get you there fast and even get some ideas on how do to it using free (or mostly free) tools.

Cut The Bull: Blog With Purpose (And Drive Business)

The millions of water coolers from yesteryear are now one big water cooler called the Internet. Your customers are talking about you, your competition and your industry. You will benefit from this talk by learning how to listen to online conversations, what to do with the conversations you find and how to win the trust of customers and potential customers by simply turning an ear toward them online.

They’re Talking About You … Are You Listening?

Social media beckons companies to engage in conversations with their customers, yet marketing through conversations is an inexact, if even clear, concept. In this talk, you will learn how conversational marketing happens daily, that you understand it better than you think, but can also approach social media interactions with both the right intent and a profitable outcome in mind.

Let’s Talk: The Art of Conversation

Creating content is only half the battle. Measuring what you’re doing and justifying the time and energy expended is the other half. Jason Falls will take you through ideas on how to approach content marketing with strategic use and measurement in mind, help you build a framework for content marketing measurement and help report and justify your efforts.

Prove it! Measuring Social Media’s Impact On Your Business

Author, Speaker, CEO

Jason Falls (@jasonfalls) joins Brandon Prebynski (@prebynski) at SxSWi 2011 to talk about Keepio, buying and selling online, Expion, social media management, social media monitoring, the "Get Ready to Live" event, ExploringSocialMedia.com, his upcoming projects, and the recent expansion of SocialMediaExplorer.com.

SxSWi 2011 - Jason Falls (@jasonfalls), SocialMediaExplorer.com

Jason Falls offers these steps to build a successful social media strategy: 1. Know your audience. 2. Have goals. 3. Build a content strategy. 4. Choose the right tools. 5. Implement and activate. More here: lynnwoolf.wordpress.com

Jason Falls (@JasonFalls) at Explore and Engage Wichita, Jan. 19, 2011

Jason Falls talks about how he strategically grew in popularity on the social media frontier, social media tips for PR professionals and discusses measuring return on investments in social media. More on social media marketing here: twitter.com

Jason Falls Interview - Social Media Marketing

In his expert interview with ReachLocal (www.reachlocal.com), author, consultant and social media strategist Jason Falls (http discusses his book No BS Social Media, and how small and local businesses can implement social media marketing and measure it to drive leads for their business. He discusses the business drivers for social media marketing, including brand awareness and online reputation management.

Expert Interview: Social Media Marketing with Jason Falls

Ready to go mobile? Check out these tips from the no-bullshit social media guy, Jason Falls. Thanks, Jason for a great session at BlogWorld!

Jason Falls on Mobile from BlogWorld Expo 2012 - Part 1

Ready to go mobile? Here's part 2 of a fantastic session with Jason Falls. Check out these tips from the no-bullshit social media guy. Thanks, Jason for a great session at BlogWorld!

Jason Falls on Mobile from BlogWorld Expo 2012 - Part 2

Ready to go mobile? Here's more with Jason Falls (Jason rocks!) Check out these tips from the no-bullshit social media guy. Thanks, Jason for a great session at BlogWorld!

Jason Falls on Mobile from BlogWorld Expo 2012 - Part 3

Jason Falls interviews Jennifer Kane on the concept of social business and how yours can evolve to one.

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