Board member of SEGD (Society of Environmental Graphic Design)
Committee member of DIAC (Design Industry Advisory Committee)
Member of RGD Ontario (Registered Graphic Designer of Ontario)

Belonging Experiences: Designing Engaged Brands

The Association of Registered Graphic Designers (RGD) was created by an Act of the Ontario Legislature to certify graphic designers who have met a rigorous set of standards that includes documented levels of relevant, professional education and experience, as well as demonstrated competence in the areas of business, design principles, research and theory and ethics through successful completion of a written test and portfolio interview. RGD is the only graphic design association in North America to have this kind of legislation.

RGDs are prepared and capable to function as effective ethical, professional, responsible communications design practitioners, managers and/or educators.

The RGD and Registered Graphic Designer designations are signals of quality and competence to the profession, the public and the government.

The Association's vision is for a graphic design profession that is broadly valued for its contribution to life, commerce and society.

The Association of Registered Graphic Designers (RGD) represents more than 3,700 graphic designers, managers, educators and students.

Association of Registered Graphic Designers

As President of Shikatani Lacroix, Jean-Pierre Lacroix is strongly committed to design innovation. In addition to pioneering the successful firm, Jean-Pierre is also Past President of The Association of Registered Graphic Designers of Ontario, Past President of DIAC (Design Industry Advisory Committee), board member of SEGD (Society of Environmental Graphic Designers), as well as former Director of the Packaging Association of Canada.

An accomplished and dynamic speaker, Jean-Pierre has lectured at numerous conferences across Canada, the U.S., and South America on the subjects of branding and design trends. His presentations have always received high praise for its content, energy, and take-away actionable information. Mr. Lacroix also wrote the book, Belonging Experiences: Designing Engaged Brands, and co-authored the book, The Business of Graphic Design: A Professional’s Handbook.

Marketing Research

Design

Retail

Branding

Structured Authoring

Packaging

Brand Strategy

Strategic Thinking

Innovation

My branding and design firm

Thought Leadership site

Company blog

Finding Your Voice

Brand ViBEs

Canadian Blood Services Case Study

The future of packaging in an online world

Branding the coffee experience

Branding and design firm Shikatani Lacroix commissioned a study that examines how current trends are shaping consumer shopping behaviours. The study reveals the emotional connections consumers experience while shopping online versus in retail. Understanding these emotional connections is key to helping retailers guide their efforts and protect against sales leakage. 

RE:STORE – Redefining Retail Conference

The speed at which brands develop relationships and create impressions is accelerating as consumers make split-second purchasing decisions. Brands today are challenged to build meaningful relationships with consumers who are skeptical, overwhelmed and confused. By understanding how consumers effectively connect with brands, marketers can position their products to build brand loyalty and make the right first impression.


The Blink Factor: Creating the right brand imprint

Many marketing campaigns and tactically driven communications initiatives are failing to effectively connect with consumers. With the fragmentation of distribution channels, consumer confusion due to an abundance of choice, and the growth of social media as a customer game-changing tool, brands are challenged in growing market share and loyalty. This presentation will explore the dynamics impacting how consumers engage with brands, and examine an emerging trend that delivers measurable results.

Does Your Brand Have ViBEs? How to create vertically integrated brand engagement strategies

Nick Galloro

Director, Retail Tenant Coordination, Canada

Jim Letwin 

MBA Instructor

President

The extensive use of research to help guide marketing decisions has caused an increase in autopilot responses and a reluctance to participate due to privacy issues, which has led to a dearth of deep and meaningful insights. With a consumer's need for control and a marketer's desire for relevant insights, social media is providing a platform for both parties to create strong brand loyalty and engagement. These new research approaches now play a significant role in engaging customers to help better define their needs and desires. This presentation by Shikatani Lacroix president Jean-Pierre Lacroix will analyze these new tools and discuss how they are effective at gaining new insights into consumer behaviour and preferences. To view the entire video go to www.sldesignlounge.com

Triangulation of truth in a social world: social media as a research tool

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