Associate Professor  University of Waterloo School of Environment

Developing benchmark criteria for assessing community-based social marketing programs: A look into Jack Johnson’s “All at Once” campaign

A model for developing and assessing youth-based environmental engagement programmes

Sustainability in Style

Strut Lightly

Back to Simplicity

In the early 1990s Professor Jennifer Lynes had the idea to combine a business degree with an environment degree long before sustainability went mainstream. Two decades later she continues to demonstrate leadership in sustainability through her research, teaching and long-standing support of community initiatives. As past Chair of REEP Green Solutions and director of Canada’s leading undergraduate program in environment and business at the University of Waterloo, she has a reputation for turning ideas into action. 

Prof Lynes's research focuses on the intersection of sustainability and marketing. Her main project at the moment involves developing the business case for sustainability in the music industry (and more specifically, concert venues). She is a co-founder of the North American-based Sustainable Concerts Working Group which consists of a variety of music industry stakeholders including musicians, booking agents, promoters, venue managers and owners, NGOs, government agencies and academics.

Marketing

Social Marketing

Community-Based Social Marketing

Green Marketing

French

English

Research Gate

School of Environment  Enterprise and Development

Volkswagen committed the cardinal sin of greenwashing: Lying

Volkswagen deception prompts scrutinizing of testing, regulation

Is buying green too much work for you?

Low Cost Airlines May Offer Greener Way to Travel

Environment students explore musician's global impact

Director of the Environment and Business Program

Enhancing the Green Shopping Experience

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