EXCEPTIONAL PRE-PLANNING GROUP PRESENTATIONS FOR FUNERAL PROFESSIONALS

RELATIONSHIP MARKETING FOR BETTER WORD OF MOUTH MARKETING FOR FUNERAL PROFESSIONALS

Jim speaks professionally to care-based organizations and associations across North America. As an ordained minister and former National Staff Executive his unique perspective comes from dealing with both families and the care businesses that serve them

He shows care professionals how to improve their performance by better managing their responses during emotionally difficult situations. In short, he teaches people how to be their best when others are at their worst.

Jim’s model is: Better staff self-care leads to fuller employee engagement which leads to better relationships and more repeat and referral revenue. 

His speaking, training and coaching programs are delivered onsite or online.

Clients use their improved perspective and interpersonal skills to elevate performance and employee engagement which increases community referrals and revenue.

Elevated employee engagement levels naturally lead to more repeat and referral business through word of mouth and relationship marketing.

With Dr. Jim’s help businesses are more intentional and disciplined in their interactions internally with colleagues and externally with clients and their families. 

Jim’s programs & coaching help businesses save money (better employee retention and recruitment) 
and make money (more calls & better employee engagement.) 

Just one additional confirmation call from a family - or even a slight improvement in staff retention - and Jim’s programs pay for themselves 10 fold or more.

Connect with Jim and get a complimentary 20 minute phone consultation. 

(416) 799-9590

jim@peoplecareskills.com
www.peoplecareskills.com

Elder Care Best Practices

Funeral Trends

Care for Older Adults

People Skills

Management Skills

Personal Development

Referral Marketing

Funeral Services Education and Service

Retirement

People Care Skills

Let’s face it. It’s more efficient and less expensive to have a satisfied group of existing clients out in the community as ambassadors for your services than it is to continually spend your marketing dollars trying to reach strangers.

This is what word of mouth and referral-based marketing is all about.

The #1 way to get referrals is to build trust and rapport with existing client families. The good news is that building rapport is a learnable skill. It’s not a gift that some people have and others don’t. It is a skill that any team can master.

Imagine the return on your investment if every client walked away from their experience with you as an unpaid salesperson for your services!

Jim’s message is: rapport leads to referrals and revenue. If you are in a care based business you are in the personal relationship business and you need to develop rapport with people in order to drive growth.

This is the key to developing more repeat and referral calls. Just imagine what positive word of mouth will mean to your business?

Client-family and friends referrals lead to:

- Higher conversions from inquiry calls
- Better reputation in the community
- Stronger brand recognition

Expected outcomes:

- Turn satisfied customers into loyal brand ambassadors
- Attract more referrals and word of mouth business by delivering higher service levels
- Learn practical inreach & outreach relationship marketing strategies

Main take away: Discover the skills needed to create a superior image or a better name in your community and build a broader base for ongoing business

BETTER WORD-OF-MOUTH RELATIONSHIP MARKETING – FOR MORE REPEAT & REFERRAL CALLS

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