U.S. Bank's Smart Leader Award, awarded to me in 2013

Smart Leader's Award

Marketing Executives Networking Group (MENG)

International Assoication of Business Communicators (IABC)

National Speakers Assoication

Quantum Leap

American Marketing Assocition

Marketing Executives Networking Group 

Warren Pearce  WJR.mp3

Who is that masked brand?  StoryBranding 2.0 is a second edition of the award winning, best selling book that has sparked enthusiasm among marketing luminaries, CEO's, entrepreneurs, and personal branding advocates. In this book, Jim Signorelli, a 30-year veteran of major branding campaigns, challenges the myth that causes brands to hide behind a mask of ineffective artificiality. It is the myth that pushes brands to be something they aren't, or something they simply will never become. It is the long-standing myth that the customer is King. Every year, brands spend billions of dollars fashioning their identities in order to walk, talk, and act the way customers want them to. Much like the insincere politician who merely manufactures his or her identity to gain votes, motives become transparent, especially as information sharing opportunities gain traction. The truth about any brand is its foundational story. It's the one about universal beliefs and values that customers will readily identify with. It's the one that is propelled by a brand's internal cause that is passionately and irrevocably adhered to. Unfortunately, many brands are not in touch with who they are. Instead of using the voice of the consumer as a feedback mechanism, they put the consumer in charge of their story. In turn, this drowns out the brand s true voice--the voice that has always been there but merely needs a surge of confidence and passion. Oftentimes the only fundamental change any brand needs to make is an improved sense of the values and beliefs that haven't changed. StoryBranding is not another ''how to'' book about using stories as a way to create advertising messages. Instead, it is a book for anyone who has asked the question, ''what do we stand for?'' And to get at the answer it draws on story structure as its toolkit. It does this in order to show how any brand is like the protagonist setting out to deal with certain struggles on its journey towards certain goals. And it provides some valuable and proven navigation tools.

StoryBranding(TM) 2.0 (Second Edition) - Creating Stand-Out Brands Through the Purpose of Story

Why would a 30-year advertising verteran claim that most advertising is a waste of money? Having worked on many famous brands as an advertising executive, Jim Signorelli has found that today, in order for advertising to be truly effective, the brand being promoted must work the way a good story works. Many brands continue to get in their own way with an over-reliance on editorialized benefits. ''Today, that's a death-wish,'' says Signorelli. ''To remain competitive, brands must provide consumers with story themes they can relate to, identify with, and share with their tribes.'' There are a number of books that discuss the parallels between stories and brands. But until this book was written, few, if any provide practical advice on how to apply story thinking to branding. Whether your brand is a product, service, or yourself, you'll be taken through the 6 steps that every brand should take in order to find it's oft-hidden story, the one that will make it most attractive to its audience. An easy, entertaining, and educational read, critics are saying this revolutionary book on branding is a must-read.

StoryBranding: Creating Stand-Out Brands Through The Power of Story

Jim Signorelli is a marketing thought leader and speaker who has been accJim Signorelli is CEO of ESW Partners, an Inc. 5000 advertising agency based in Chicago.  Jim is also the author of  the best-selling, award-winning book, StoryBranding: Creating Standout Brands Through The Power of Story (published Jan 2012 by Greenleaf Books).  StoryBranding 2.0 was release in February.  His 30-year career has been spent 
 
Before Jim switched to client management, he had won a number of awards as an advertising copywriter. Eventually, he found strategic planning to be more fun instead of being chained to a keyboard. So he bought a suit and began a career that led him from Chicago, to New York, to Los Angeles, Baltimore and then back to Chicago where he founded ESW Partners.

He has worked with major national brands such as Citibank, General Electric, Toshiba, Burger King , Arby's , KFC, International Harvester, Blue Cross/Blue Shield and others. And he has worked at major advertising agencies including, N.W.Ayer, W.B.Doner, Marsteller , Lois USA and Frankel &Co. He started what became ESW Partners in 1999 with two other people. Today, ESW Partners is made up of 45 employees and has been cited by Crain's Chicago as one of Chicago's fastest growing agencies. ESW has also been named to the INC. 500 list of fastest growing independent companies in the U.S. for the last three consecutive years
StoryBranding is an approach to branding that is rooted in the power and principles  of stories.  Jim developed this approach after extensively researching story structure and its application to branding and advertising.  "A lot of advertising gets in its own way," say Jim. 
StoryBranding helps brands achieve more authentic brand identities that resonate with prospects. For more information on ESW and StoryBranding, visit www.jimsignorelli.com

This is a recent review of Jim as a speaker:
“The Northwest 2014 Communicators conference was a huge critical success and a sell-out. This success was based upon getting world-class keynote speakers like Jim Signorelli. 

Jim presented material from his book "StoryBranding."

Based on survey of attendees, Jim scored the highest score for all presenters in "meeting the audience needs" - and his ideas were considered the "most valuable" of all presenters.  The other speakers were Peter Shankman and Chris Brogan. 

See complete evaluation at Jim's LInkedin site (recommendations)
http://jimsignorelli.brandyourself.com/

Story Branding Summary(1).pdf

Persuasion

Marketing

Advertising

Entertaining

Story

Branding

Brand Identity

Positioning

Marketing Strategy

Communications Strategy

Speaker Reel

KGW highlights Jim Signorelli's Keynote at Communicator's Conference 

Pinterest

Personal website 

StoryBranding Blog

Company Website

Bloomberg Radio , The Hayes Advantage

The Focus Group, Sirius Radio 

Beyond Storytelling 

StoryBranding: Creating Standout Brands Through The Power of Story

StoryBranding - a new way to approach marketing and advertising 

What's your story?

StoryBranding:  a whole new approach to advertising and marketing 

I discuss  the key ingredients that distinguish great brands from all the rest.  The key among them is that great brands have become  storied.  How did they do that?     I help the audience answer that question while seeing how they can do the same for their brand.   The talk is highly instructive and includes a number of 'how-to' tips that respondents put to use right away. 




Behind Every Great Brand is a Good Story. 

Is content really king? Through video examples, I show that content doesn't have exclusive rights to the throne. Too often we try to persuade and influence audiences with facts and opinions.  Understanding how stories are structured and why they can be so powerful helps us see just how important the role of context is.  Entertaining examples, lively presentation. 

Context is the other king

John Verre

President, Leap Strategic Marketing 

Mark Imperial 

Event Planner 

Bob Regnearus 

 Coach, Author, Speaker, and Co-Host of The Game Changers Radio Show on AM560-WIND

KJ McAllister, 

Director at Large, Board of Directors Public Relations Society 

CEO/Chairman

Jim Signorelli, ceo of eswStoryLab Marketing, Author of StoryBranding, StoryBranding2.0, and speaker is a renowned expert on the subject of story-based brand...

StoryBranding

The sold-out 2014 Communicators Conference was the focus of KGW's "Your Money" segments on May 7, 2014. The story by business reporter Joe Smith included int...

2014 Communicators Conference

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