Heartland Market Research LLC : Principal Investigator

Driver perceptions and sources of user dissatisfaction in the implementation of variable speed limit systems

Marketing in the 22nd century: A look at four promising concepts

Cultural values reflected in Arab and American television advertising

The forecasting classification grid: a typology for method selection

A comparison of three models to explain shop‐bot use on the web

Welcome to the University of Mary Washington, a public arts and sciences institution in Fredericksburg, Va., that attracts intellectually curious undergraduate and graduate students in search of rigorous academics. The university – located midway between Richmond, Va., and Washington, D.C. – provides a rich array of academic, research, internship, leadership, and recreational opportunities that not only train students for the real world but allow them to interact closely with faculty members.

University of Mary Washington

Dr. Gentry received his Ph.D. in Marketing and Supply Chain Management from Michigan State University. In both academics and industry, Dr. Gentry has been surveying and evaluating respondents since 1993. In previous experience, Dr. Gentry was directly responsible for market research as a Marketing Manager at Intel Corporation and as the North American Director for New Product Development at Philips Consumer Electronics Company. He also earned an MBA and a BSBA at the University of Tennessee.

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