Mack Collier Consulting helps businesses and organizations determine exactly which social tools are best utilized to meet their goals. These might include launching a presence on Twitter or setting up a fan page on Facebook. Some of the other services provided include a social media strategy audit, social media strategy implementation, and social media mentoring. If you would like to explore using social media, but aren’t sure how to get started, a detailed Social Media Strategy is available.

Founder and CEO – Mack Collier Consulting

Mack Collier is a social media strategist, trainer and speaker located in Alabama that specializes in helping companies better connect with its customers via social media. His goal is to help his clients create those connections with their customers, and nurture them into relationships that help grow their bottom line.

He has been actively immersed in social media since 2005, and in that time, has helped businesses of all shapes and sizes better connect with their customers via these amazing tools and sites. His first business book, Think Like A Rockstar: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans will be published in 2013 by McGraw-Hill.

His clients include businesses of all sizes, from sole proprietorships, to Fortune 100 companies.  While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is “Don’t focus on the tools, focus on the connections that the tools help facilitate.”

Mack is a highly sought-after speaker on social media and customer-engagement topics and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Blog World and New Media Expo, Marketing Profs Digital Marketing Mixer, and Social Media Optimization Summit.

Additionally, he founded and moderates #Blogchat, the largest Twitter Chat on the internet, where thousands of people meet each Sunday night on Twitter to discuss a different blogging topic.  In 2011, he brought Live #Blogchat to some of the biggest Social Media conferences and events in the nation, including South By Southwest, Marketing Profs’ B2B Forum, Content Marketing World, and Dell’s #DellCAP event.

Mack’s thoughts and expertise on Marketing, Brand Advocacy and Social Media have been sought by some of the world’s most prestigious news sources, including The Wall Street Journal, USA Today, CNBC, ESPN, The Washington Post, CNET and MSNBC.

Slide deck created for training for Community Sherpa and Design Sherpa bloggers.

10 Steps to Writing Better Blog Posts NCI

Five Ways To Increase Engagement And Build Community

This presentation deck shows you the basics of creating a social media strategy for your business or organzation,

How to Create a Social Media Strategy

How to respond to and handle negative blog comments

How to Handle Negative Comments

Deck from the 2011 PRCA State Conference in Birmingham. Companion to my session on How to Create Blog Content That Connects With Readers

What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers

Think Like a Rockstar, presented at #SMIATL on 9-17-2001

Think Like A Rockstar

Social Media

Blogging

Digital Marketing

Social Media Marketing

Social Networking

Community Building

Marketing Strategy

Search Engine Optimization

Personal and Product Branding

MackCollier.com

10 Keys to Having an Amazing Marketing and Social Media Conference

Stop Chasing the Next Pinterest

The Beginner’s Guide to Blog Analytics

Case Study: How Fed-Ex Responded to a Customer’s Viral Video…With Its Own Video

When Popularity Turns Bad: 5 Things to Remember When Dealing With Criticism of Your Content

Think Like a Rockstar Book Tour

Company Website

#Blogchat Live

Think Like a Rockstar: How to Build Fans and Community Around Your Social Media Efforts

#Blogchat LIVE

Blogchat Live

How to Handle Negative Blog Comments

Blogchat LIVE

CitiCards Webinar (Moderator) 

Social Media Optimization and Mobile Media Opportunities

Think Like A Rockstar: How to Build Fans and Community Around Your Social Media Efforts

Blogging For Business

Blogging Hot Seat Lab

What Rockstars Can Teach You About Kicking Ass With Social Media!

The Five Steps to Building an Online Community

Future of Corporate Blogging (Panel)

Even if your business isn’t blogging or actively using social media, you can still benefit from these tools by monitoring what is being said about your business online. In this session, we’ll talk about the importance of finding and responding online feedback (both positive and negative) that others are leaving about your business. We’ll cover the tools you can use to do this, and how to interact with people that are using these tools to communicate online with each other about your business.

Monitoring the Blogosphere and Social Media

Here, we dive into the social media waters and explain what exactly blogs, social networks, and micro-blogs really are. After covering exactly what these social sites and tools are, I’ll walk you through the unique advantages and challenges that are associated with using each one. Finally, we’ll wrap up by showing you which tools/sites you should be using, based on your unique business goals.

What is Social Media and How Can it Impact Your Business

Twitter is getting an awful lot of hype right now as companies are beginning to see the potential that the site offers them. But just because some businesses are benefiting from being on Twitter, does that mean YOUR business should take the plunge? This presentation walks you through how to decide if your business should be active on Twitter, as well as some tips for how to use Twitter as a tool to connect with your customers.

Twitter Might Be Good For Business But is it Good For YOUR Business?

Trying to find the value from social media is a big problem for many companies. This session walks you through how to build a solid social media strategy from the ground-up.  I outline the exact steps to take, how to flesh your strategy out, which tools you should use.  Then I show you how to accurately measure your efforts so you can tell what is working, and what isn’t.  The end result is that you’ll have a solid social media strategy that you can manage, and see the bottom-line impact.

How to Get Real Business Value From Your Social Media Strategy

Why do rockstars have ‘fans’, and companies have ‘customers’?  I’ll examine how rockstars embrace and interact with their customers to convert them to fans, and also give you several case studies of companies that are using social media to embrace, empower, and reach their evangelists. This presentation is perfect for any company that’s wanting to launch or improve a social media strategy that places a premium on customer-interaction, or launch a community-site.

Adam Japko

President

Ann Handley

Chief Content Officer

Michelle Brigman

Social Media Senior Operations Manager

Social Media Strategist and Author

Mack Collier spoke at the second ALSocMe Meeting at Birmingham's downtown Hill Center and talked with the attendees about how to handle negative blog comments.

Mack Collier: "How to Handle Negative Blog Comments" Part 1

Mack Collier: "How to Handle Negative Blog Comments" Part 2

Mack Collier: How to Handle Negative Blog Comments Part 3

.tv Advocate Melissa Pierce talks about the importance of web video and why he started #blogchat on Twitter (Sunday nights at 9pm EST).

BWELA interview with #Blogchat's Mack Collier

Blog for Business tips interview by Linda Sherman with Mack Collier. MackCollier.com video by Ray Gordon http

Business Blogging Interview Mack Collier

#Blogchat creator Mack Collier talks at SXSWi 2011 about what #blogchat is and how quickly it has grown. Video interview by Chris Yates www.huddleproductions.com

Select Inquiry Type