European Association for Education and Research in Commercial Distribution

Best Paper

Department vs discount retail store patronage: effects of self-image congruence

An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentions

An exploratory study of consumers’ perceptions: What are affordable luxuries?

Tracking position premiums in discrete choice experiments

Age cohort influences brand recognition, awareness, and likelihood to buy vegetable and herb transplants

Customer satisfaction in food retailing: comparing specialty and conventional grocery stores

Ethnocentrism of Polish and Russian consumers: are feelings and intentions related

Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.

Consumer Behavior: Women and Shopping

Michigan State University has been working to advance the common good in uncommon ways for more than 150 years. One of the top research universities in the world, MSU focuses its vast resources on creating solutions to some of the world’s most pressing challenges, while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.

Michigan State University

Patricia Huddleston is a Professor of Retailing in the Department of Advertising + Public Relations. She teaches undergraduate courses in Consumer Behavior and Retail Strategy and Consumer Behavior, International Consumer Behavior and Strategic Brand Communication at the graduate level. From 1991 to 2007 her research analyzed the retail systems in the transition economies of Russia and Poland. She was present at a pivotal moment in Russian history, witnessing the failed coup of August 1991. She and Linda K. Good published work on Russian and Polish worker morale, Price-Quality product perceptions of Russian and Polish consumers and Ethnocentric tendencies in Russian and Polish consumers. In 1996, Huddleston spent a sabbatical in St. Petersburg, Russia, teaching the first marketing course at Leningrad Oblast University. From 1998-2007, she pioneered a study abroad program to Russia and Poland which focuses on Retail Distribution. This intensive, short-term program provided the opportunity for students to gain knowledge of retailing in post-transition economies. Huddleston’s research interests include customer loyalty, with a focus on food stores. Her newest research project uses eye tracking technology to identify what consumers focus on when they view retail displays and how eye movement relates to purchase behavior. She is collaborating with Bridget Behe and Thomas Fernandez from the Department of Horticulture (MSU) and Stella Minahan from Deakin University, Melbourne, Australia.

Point of Purchase Marketing

Consomer Loyalty

Retail Strategy

Eye-Tracking

Google Scholar Profile

Ask The Experts: Black Friday 2018 Edition – Michigan State University & The University of Arizona

Alternative to Candy and Tabloids

Prius Voted No.1 Commercial by MSU Faculty

Traditional Holiday Shopping Days, Gifts May Be Changing

Professor and Director of Information and Media PhD program

Patricia Huddleston, professor in the Department of Advertising, Public Relations and Retailing, talks about Black Friday and the trends associated with this year's holiday shopping season.

To read more, go to http://news.msu.edu/story/10032

Faculty conversations: Patricia Huddleston

Holiday shopping season is upon us! MSUToday's Chris Ryan sits down with Patricia Huddleston, professor in the Department of Advertising and Public Relations, to learn more about the trends we can expect for this year's Black Friday and Cyber Monday.

Royalty-Free Music from: Carpe Diem by Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
https://creativecommons.org/licenses/by/3.0/

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