Awarded the #1 Author out of 300 on the leading site for Customer Experience, CustomerThink

CustomerThink #1 Author

The Purple Goldfish Project was selected to be presented at the 2010 Cannes Lions International Advertising Festival

Winner: Burning Question - Top Marketing Revolutionist

Special Spectatators - Advisory Board Member

Born Toastmaster - Member

AMA - Member

CXPA - Member

What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth. Praise for WYPG? "In business you must do something that's above and beyond what's expected. Phelps shows the ingredients behind creating signature extras that are unconventional and innovative. Every business should be asking themselves, "What's our Purple Goldfish?" -Tony Hsieh, NY Times bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc. "Influence isn't a score, it is the ability to cause, effect or change behavior. Phelps shows marketers how to add that 'little something extra' that influences consumer behavior and drives word of mouth." - Brian Solis, Author of The End of Business as Usual, Named a Top 2011 Business Book by Publisher's Weekly “What's Your Purple Goldfish? is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world class brand! (I just hope my competition doesn't find this book.)” - Chris Zane, Author of Reinventing the Wheel - The Science of Creating Lifetime Customers “Stan’s approach of delivering the unexpected, lagniappes, is a great way to break from the pack and instill a mindset of customer delight across your company.” - Bruce Temkin, Author of The 6 Laws of Customer Experience “Your project has been an inspiration. I’ve talked about it many times, and included links in my articles. CEM can be complicated, but your examples show that with some creativity, companies can stand out by doing a little something extra.”  - Bob Thompson CEO of CustomerThink.com, the world's largest community dedicated to customer-centric business, Author of CrowdService: Harnessing the Wisdom of Crowds in Customer Service and Support “What's Your Purple Goldfish? busts a myth and reveals a simple truth about customer service. Stan uncovers the recipe for creating signature added value that increases customer satisfaction and drives positive word of mouth.” - Barry Moltz, Author of Bounce, Crazy and B-A-M “What's Your Purple Goldfish? is unique in that it doesn't leave you asking ‘Now what?’ after you've read it. It's filled with actual illustrations of what successful businesses are doing right now to differentiate themselves and add value to their customers' experiences.” - Steve Curtin “What's Your Purple Goldfish? is a great guidebook full of real-world examples business owners can use to increase great experiences to delight and surprise their customers. Read this book before your competitors do or be left in the dust.” - Phil Gerbyshak, Author / co-author of 10 Ways to Make it Great! and #Twitterworks “I have been a huge fan and contributor to The Purple Goldfish Project since inception because many companies talk about being ‘customer centric’ but few actually are. This project is a reflection of all those great companies that are getting it right every day, winning the hearts and minds of their customers one customer at a time!” - Paul Dunay, Author of Facebook Marketing for Dummies “At the heart of the marketing lagniappe concept lies the truth that we cannot simply meet the expectations of customers. Every experience starts with a person who had a need they would trade something of value to have solved. Lagniappe can create the difference between needs not solved or solved poorly, and needs solved so well we happily tell others of the experience. Purple Goldfish, crafted wisely in customer experiences, can be the difference between mediocre and great business performance.” - Linda Ireland, Author of Domino: How Customer Experience Can Tip Everything In Your Business Toward Better Financial Performance How do you stand out in a sea of sameness?

What's Your Purple Goldfish?: How to Win Customers and Influence Word of Mouth

Stan Phelps believes the longest and hardest 9 inches in marketing . . . is the distance between the brain and the heart of your customer. Helping brands successfully making that journey is his holy grail. 
 
Stan is looking to change a paradigm in marketing. Focus on the customer and their experience, instead of the chasing the prospect. Drive value and give little unexpected extras through a concept called marketing lagniappe.

Author of the amazon Best Seller, "What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth."


Stan_Phelps_Speaking_One_Sheet.pdf

What's Your Purple Goldfish Executive Summary 1.12.pdf

WYPG? is about differentiation via added value. How to leverage marketing lagniappe to create differentiation, promote word of mouth and increase customer retention. 

Praise for WYPG?

&quot;In business you do must do something that&rsquo;s above and beyond what&rsquo;s expected. Phelps shows the ingredients behind creating signature extras that are unconventional and innovative. Every business should be asking themselves, &quot;What&rsquo;s our Purple Goldfish?&quot;

-Tony Hsieh, NY Times bestselling author of &quot;Delivering Happiness&quot; and CEO of Zappos.com, Inc.

&quot;Influence isn&rsquo;t a score, it is the ability to cause, effect or change behavior. Phelps shows marketers how to add that &rsquo;little something extra&rsquo; that influences consumer behavior and drives word of mouth.&quot;

- Brian Solis, Author of The End of Business as Usual, Named a Top 2011 Business Book by Publisher&rsquo;s Weekly

&quot;What&rsquo;s Your Purple Goldfish? is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world class brand! (I just hope my competition doesn&rsquo;t find this book.)&quot;

- Chris Zane, Author of Reinventing the Wheel - The Science of Creating Lifetime Customers

&quot;Stan&rsquo;s approach of delivering the unexpected, lagniappes, is a great way to break from the pack and instill a mindset of customer delight across your company.&quot;

- Bruce Temkin, Author of The 6 Laws of Customer Experience

&quot;Your project has been an inspiration. I&rsquo;ve talked about it many times, and included links in my articles. CEM can be complicated, but your examples show that with some creativity, companies can stand out by doing a little something extra.&quot; 

- Bob Thompson
CEO of CustomerThink.com, the world&rsquo;s largest community dedicated to customer-centric business, Author of CrowdService: Harnessing the Wisdom of Crowds in Customer Service and Support

&quot;What&rsquo;s Your Purple Goldfish? busts a myth and reveals a simple truth about customer service. Stan uncovers the recipe for creating signature added value that increases customer satisfaction and drives positive word of mouth.&quot;

- Barry Moltz, Author of Bounce, Crazy and B-A-M

&quot;What&rsquo;s Your Purple Goldfish? is a great guidebook full of real-world examples business owners can use to increase great experiences to delight and surprise their customers. Two years ago when I first heard of this program, I begged Stan to stop at 100 examples, thinking there was no way he could ever find 1,001 stories. True to the lessons in this book, Stan delivered this and then some, and this book is sure to inspire you to give your customers some lagniappe. Read this book before your competitors do or be left in the dust.&quot;

- Phil Gerbyshak, Author / co-author of 10 Ways to Make it Great! and #Twitterworks


What&rsquo;s Your Purple Goldfish? 

Customer Service

Customer Experience

Word of Mouth

Marketing Strategy

Differentiation

Customer Retention

9 INCH marketing

Future of Paid, Owned and Earned Media

Beyond the Shiny Object: Leveraging Technology in Experiential Marketing

Tales from the Purple Goldfish Project

Lessons from the Green Goldfish Project

Secret to Patient Satisfaction

Little Things Can Make a Big Difference 

What's Your Purple Goldfish?

Eighty percent of profitability / value is driven through the Top 20 percent of customers and employees. These are your top performers. The keynote examines the 9 different key drivers of overall performance from the Golden Goldfish Project.
Key Takeaway: The attendee will learn different actionable ways to recognize and reward these top constituents.

Golden Goldfish: Driving Loyalty and Retention with Top Customers / Employees

The keynote covers learnings from the Green Goldfish Project and the book, “What’s Your Green Goldfish?” We’ll review the 15 types of green goldfish, little extras for employees such as team building, flexibility, recognition and empowerment.
Key Takeaways: The attendee will walk away with the knowledge of the key drivers of employee engagement. They’ll be able to introduce actionable ideas for their teams, little things that will increase engagement and reinforce culture.

Green Goldfish: Improving Employee Engagement and Reinforcing Culture

The keynote features lessons from the Amazon Best Seller, “What’s Your Purple Goldfish?” It will cover the ingredients of creating signature added value and the 12 different types of little extras such as the importance of follow up and how to handle mistakes.

Key Takeaways: The attendee will learn about customer experience and its impact on satisfaction, retention and word of mouth. They will be equipped with both concepts and relevant examples.

Purple Goldfish: Creating WOW - The Little Things Make the Biggest Difference

Michael K.

Director of Marketing

Winston F.

Event Organizer 

Mila Araujo

Event Organizer

Chief Measurement Officer

Website: www.9INCHmarketing.com Facebook: www.facebook.com Twitter: twitter.com Linkedin: www.linkedin.com Speakerfile: speakerfile.com

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