Social Strand Media beat out over 750 other blogs to be one of the 20 finalists in the Social Media Examiner's Top 10 Social Media Blogs 2013. 

http://www.socialmediaexaminer.com/top-10-social-media-blog-finalists-2013-this-week-in-social-media/

Top 10 Social Media Blogs 2013 Finalist

Social Strand Media blog beat out 570 other blogs to be one of the 20 finalists in Social Media Examiner's Top 10 Social Media Blogs 2012.

Top 10 Social Media Blogs 2012 Finalist

One of four recipients to receive the 2009 Outstanding Young Alumnus Award for her work in lung cancer. http://www.ship.edu/News/2009/12/Four_receive_Outstanding_Young_Alumnus_Award/

Outstanding Young Alumnus Award

Bay Area Jefferson Award winner for philanthropy work in lung cancer.

Bay Area Jefferson Award

Double major in Government and Speech Communications.

MarketingCamp

Women In Technology International

Women In Consulting

CEO and founder of Social Strand Media, Tracy helps companies develop social media strategies that drive constituent engagement and business growth. Her primary focus is content marketing and thought leadership through the use of social media. A finalist two years in a row for the Social Media Examiner's Top 10 Social Media Blogs (2012 & 2013), and has had her work displayed in Facebook Studio. 

She has developed and implemented social media strategies for a broad array of national and local brands in a variety of industries, including entertainment, legal, consumer, green/activism, and nonprofit.

Select clients include: Cisco Systems, After-School All-Stars, Coventry Woodworking & Design, Cypress Digital Media, and Fish & Richardson P.C.  

See portfolio: http://socialstrand.com/clients/


Are you a thought leader in your industry? Social media is a powerful marketing vehicle that can help you become a thought leader in your industry through a variety of tools and have journalists seeking you out for commentary rather than your PR team chasing them down. In this session we&rsquo;ll go beyond the traditional whitepaper and give you social media tools you can really use to establish thought leadership in your niche, plus discuss how you can integrate thought leadership into your overall social media and marketing strategy.

Developing thought leadership through social media channels

7 Ways to optimize your Google+ page for your business.

7 Ways To Use Google+ for Business

http://socialstrand.com/2012/06/04/12-awesome-infographic-resumes-for-various-job-types

Below are 12 totally awesome infographic resumes for various job types from journalists and social media strategists to operations managers and disaster recovery specialists. 

No matter your career type, being creative helps you stand out in a sea of resumes.

12 Awesome Infographic Resumes For Various Job Types

9 Steps to creating a killer marketing campaign.

How to Create a Killer Marketing Campaign

Social Media

Twitter

Nonprofit

Facebook

Linkedin

Branding

Content Marketing

Thought Leadership

Beverly Fund Lung Cancer Foundation

TracySestili.com

Social Strand Media Blog

7 Things Businesses Can Talk About On Facebook & Twitter Besides Themselves

The Art of Social Media

What Is Thought Leadership, Social Media Style And How Do I Develop It For My Business?

The Art of LinkedIn and Twitter

How to use LinkedIn for Lawyers

Twitter 101:How and When to Use Tweets to Promote Your Event

Social Media and the Nonprofit

Five on Five: Social Media Tips

Marketing with Social Media

Social Media: Tips and Tools for using social media to build support for your mission.

Thought leadership is another buzzword often used by marketers and PR professionals who think that thought leadership is you hunting down and pitching the reporter.However, social media is a powerful marketing vehicle that can help you become a thought leader in your industry through a variety of tools – and have journalists seeking you out for commentary.

Learn what thought leadership really is, how to integrate into your PR strategy using social media, and how to go beyond the whitepaper.

How To Build Thought Leadership Through Social Media

You work hard and you should have some notoriety for what you know and deliver on a daily basis. Having a strong personal brand will help you stand out in a crowd. Learn how to leverage social media to gain traction in your career or land your dream job.

Personal Branding: How To Get Noticed In Your Industry

Social media can make or break a career, but it can also help build one. Explore how to use social media tools for more than what they were intended and how to avoid career pitfalls.

How to Leverage Social Media for Career Success

In order to be relevant these days you need to understand and be using social media. However, lawyers can get into a lot of trouble using social media. Learn how to use it effectively and establish thought leadership in your area of practice.

The LinkedIn Lawyer: How To Effectively Use LinkedIn For Your Practice

Engaging fans with your content is the only way to keep your content in their news feed and to keep your product/service top of mind. But many B2B and B2C companies struggle with how to be "social" and focus far too often on what they're doing. Social media is not about self-promotion. Learn how to put the social back in Social Media.

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