J. Marshall Shepherd

In his most recent  Forbes article, Dr. Marshall Shepherd takes a scientific look at why college students and fans storm football fields, blending insights from psychology, meteorology, and social dynamics. He explains that field-storming is not simply a burst of emotion—it’s a predictable outcome of collective excitement and shared identity. After an unexpected win or a high-stakes rivalry game, thousands of people simultaneously experience what psychologists call “emotional contagion,” amplifying feelings of unity and celebration. This shared surge, combined with environmental cues like stadium acoustics and crowd density, transforms the act into what Shepherd calls a form of “social weather event.” “Storming the field isn’t chaos—it’s choreography fueled by emotion and crowd physics.” Shepherd also examines the logistical and safety implications. He notes that while universities often celebrate these spontaneous displays of school pride, they carry risks ranging from crowd injuries to property damage. Yet, institutions are reluctant to ban them outright because these moments reinforce fan loyalty and media attention. Shepherd suggests that the solution lies in better understanding crowd behavior: designing stadiums with safe egress routes, training security teams to manage surges, and anticipating emotional tipping points rather than reacting afterward. “Understanding the science behind fan behavior lets us manage energy, not suppress it.” Ultimately, Shepherd’s piece reframes field-storming as a fascinating mix of culture and physics—where joy, identity, and momentum collide. He urges universities to see these moments not as mere rule-breaking but as opportunities to study human behavior in motion, and to design environments that celebrate passion without compromising safety. Dr. J. Marshall Shepherd is a leading international weather-climate expert and is the Georgia Athletic Association Distinguished Professor of Geography and Atmospheric Sciences at the University of Georgia. Dr. Shepherd was the 2013 President of American Meteorological Society (AMS), the nation’s largest and oldest professional/science society in the atmospheric and related sciences. View his profile here Dr. J. Marshall Shepherd is available to speak with the media about this interesting topic simply click on his icon now to arrange an interview today.

In a September article featured in Forbes, Marshall Shepherd reports on a new tool launched by Project Drawdown that aims to deliver personalized climate-action strategies to different users—including policymakers, businesses, and individuals. In the piece, he explains that the tool helps match context-specific emissions reduction or resilience options to the particular needs, geography, and capacities of the user, rather than prescribing one-size-fits-all solutions. Shepherd also emphasizes that tools like this can help bridge the gap between climate science and real-world decision-making. He argues that equipping stakeholders with tailored pathways could accelerate uptake of effective interventions by making them more relevant, feasible, and compelling. Ultimately, Shepherd presents the new Drawdown resource as a promising model for democratizing access to climate solutions, enabling individuals and organizations to engage in strategies best suited to their specific circumstances. Dr. J. Marshall Shepherd is a leading international weather-climate expert and is the Georgia Athletic Association Distinguished Professor of Geography and Atmospheric Sciences at the University of Georgia. Dr. Shepherd was the 2013 President of American Meteorological Society (AMS), the nation’s largest and oldest professional/science society in the atmospheric and related sciences. View his profile here Dr. J. Marshall Shepherd is a leading international weather-climate expert and is the Georgia Athletic Association Distinguished Professor of Geography and Atmospheric Sciences at the University of Georgia. He's available to speak with the media about this topic simply click on his icon now to arrange an interview today.

In a recent Forbes article, Marshall Shepherd reflects on three key lessons he has drawn from the life and work of Dr. Jane Goodall. Shepherd frames Goodall’s legacy—spanning primatology, conservation, and public engagement—as deeply instructive for climate scientists and environmental advocates. He argues that her methods and mindset have more to teach than simply how to observe nature; they speak to how we engage with the world. First, Shepherd highlights immersion: Goodall’s decades of patient observation in the Tanzanian forests demonstrates the power of being physically—and emotionally—present to truly learn from ecosystems. For Shepherd, climate science must go beyond remote data collection: getting into the field and understanding local realities matters. Second, he emphasizes patience. Goodall’s willingness to wait, sometimes for years, for breakthroughs in understanding primate behavior offers a lesson for climate researchers, whose progress may unfold over decades. Third, he admires her tenacity—a commitment sustained over a lifetime, even under adversity. Shepherd suggests that tackling climate change requires that same kind of enduring resolve, especially when public attention or funding waxes and wanes. Through these reflections, Shepherd presents Goodall not just as an icon of conservation but as a model for scientific humility and perseverance. He invites readers to see the parallels between animal behavior research and climate work—and to adopt practices of listening, patience, and resolve in confronting our planet’s changing trajectory. Dr. J. Marshall Shepherd is a leading international weather-climate expert and is the Georgia Athletic Association Distinguished Professor of Geography and Atmospheric Sciences at the University of Georgia. Dr. Shepherd was the 2013 President of American Meteorological Society (AMS), the nation’s largest and oldest professional/science society in the atmospheric and related sciences. View his profile here Dr. J. Marshall Shepherd is a leading international weather-climate expert and is the Georgia Athletic Association Distinguished Professor of Geography and Atmospheric Sciences at the University of Georgia. He's available to speak with the media about this topic simply click on his icon now to arrange an interview today.