Jeff Taylor
Author Author, "Bigger Than The Widget"
Media
Social
Biography
Author of "Bigger Than The Widget", a book about building customer relationships that transcend the products and services of a company. All profit from the sale of the book goes to The V Foundation for Cancer Research. Active blogger at www.biigerthanthewidget.com.
Industry Expertise
Areas of Expertise
Accomplishments
VAR Business, Top 100 Channel Chiefs - 2006
Annual recognition of most influential channel leaders in the technology industry.
Multi-channel Marketing Excellence - 2008
Awarded by the National Association of Database Marketing for excellence in cross platform marketing program execution.
Marketing Communications Innovation - 2008
Awarded by Summit International for a project that used predictive analytics as the driver for content personalization in marketing communications.
Author, Bigger Than The Widget
The book is about brands and the relationships that create uncommon customer connections. All proceeds go to The V Foundation for Cancer Research.
Education
Vanderbilt University - Owen Graduate School of Management
MBA
Marketing
1995
California Polytechnic State University-San Luis Obispo
BS/BA
Marketing
1989
Event Appearances
Are You Bigger?
LinkedIn Live Raleigh, NC
2012-02-21
Sample Talks
Are You Bigger?
How connected are you to your customers? Will they leave you for a better price or a new feature? How many of your customers are Fanatics?
We will explore these difficult questions and learn about ways to build a community of loyal customer Fanatics. Using provocative ideas (Are the Four P's Dead?) and real-world examples of companies and organizations that have transcended their products, the audience will start to rethink how they engage their customers to drive "sticky" relationships.
Style
Availability
- Keynote
- Panelist
- Author Appearance
