Wilf Dinnick
Founder, Mission A ExpertFile
- Toronto ON
Wilf Dinnick is a media professional with more than 25 years of global experience in broadcast, digital media, and early-stage startups.
Description
At Al Jazeera, Wilf led the digital team and was in charge of all online properties on all platforms, with oversight of all editorial content, budget and a staff in Doha, with additional teams based in more than 80 bureaus around the world. For CNN, Wilf was a roving international correspondent and he was the Middle East Correspondent for ABC News based in Jerusalem. He has reported all over the world, including Pakistan, Afghanistan, Africa, across the Middle East, Western and Eastern Europe, Indonesia, and China. Wilf has received numerous industry awards including “Best Continuing Coverage of America's War on Terror” nominated by his peers.
Wilf has seen firsthand how building shared values can enhance engagement with brands positively impacting communities, and improve the bottom line. As founder of Mission A, he brings a wealth of knowledge and experience to those looking to create authentic stakeholder engagement and make a real difference.
Areas of Expertise
Social
Accomplishments
Canadian Newsperson of the Year, J-Source
2011
Affiliations
- PMD PRO, APMG International : Issued 2017
Languages
- English
Media Appearances
THE INFLUENCERS
Marketing Magazine print
2021-06-01
Wilf Dinnick, former CNN correspondent and founding editor of the Toronto-based news site Openfile.ca. Wilf Dinnick is transforming the way news is created and consumed online with a more sophisticated version of citizen journalism.
Meet the minds behind Canada’s online news start-ups
The Canadian Journalism Foundation online
2011-05-30
While all four panellists were optimistic about their front-seat views in the evolution of journalism, no one’s quite figured out where the real profits are — yet. One thing’s for sure, though, says Dinnick: new media are the tugboats to mainstream media’s ocean linear, a symbiotic relationship that should be nurtured should we want to keep both afloat.
The Real Twitter Revolution: Changing Coverage on the Ground in Egypt
J-Source online
2011-02-15
Wilf Dinnick has reported stories from around the world, but as events unfold in Egypt he’s using Twitter for minute-by-minute accounts of what journalists on the ground are experiencing–including his own wife’s detention by Egyptian authorities.
Toronto's OpenFile.ca launches, hopes to redefine online journalism
National Post online
2010-05-11
The site was founded by Wilf Dinnick, a former foreign correspondent for CNN and reporter for CBC and CTV. In an April 2010 blog post introducing his concept, he wrote:
Over the past few years I’ve watched the news business change dramatically. Big media companies have struggled to figure out how to adapt to the way people are getting their news in the digital age. My biggest fear was that real journalism, stories that affect you and your community, would get lost as traditional news outlets scrambled to come up with a quick fix that would lure back their dwindling audiences.
MaRS’ most ambitious clients,
MaRS online
2021-11-01
“These explorers” aren’t afraid to take risks and fundamentally believe that innovation is their only job."
“Always collaborate”
https://www.niemanlab.org/ online
2010-07-01
We want to engage our readers in an open discussion about what’s really happening around Toronto, not just tell them what we think they should know about.
CNN opens new UAE bureau
The Guardian print
2007-06-01
CNN opens a bureau in Abu Dhabi's media zone and expanding its presence in Dubai with Wilf Dinnick
OpenFile wants you to help revolutionize journalism
Toronto Life print
2021-05-01
Site creator Wilf Dinnick made his rounds at CBC, CTV, Global, ABC and later CNN as a UAE-based correspondent. The rest of the staff is composed of former star editors and reporters, videographers and freelance writers. According to the Globe, the site is also backed by an anonymous Bay Streeter who plunked down “several million dollars.”
Availability
- Keynote
- Moderator
- Panelist
- Host/MC



