Study finds widespread duplication of local television news

Sep 23, 2025

2 min

Danilo Yanich


Viewers of "local" TV news in nearly 40% of markets nationwide are hearing the exact same thing found on a competitor’s channel, according to a new study co-authored by the University of Delaware's Danilo Yanich. This widespread word-for-word duplication could have major implications on local journalism and newscasts, which are a source of critical information for millions of Americans.


Yanich and fellow UD researcher Benjamin E. Bagozzi analyzed three months of local TV news broadcasts from 861 stations nationwide — more than 400,000 programs in all. Using a high bar for what counts as duplication (at least half of the content being word-for-word identical, excluding sports, weather and ads), they found widespread story sharing.


Other findings:


In many cases, two stations in the same city aired nearly identical newscasts night after night.


• Duplication is driven by service agreements and the gobbling up of stations by groups such as Nexstar, Gray, News-Press and Gazette and Sinclair.


• Stations with service agreements had duplication rates twice as high as those that were simply co-owned.


• Smaller markets were more likely to have these overlaps. In some cases, two stations in the same city aired nearly identical newscasts night after night.


• The duplication usually happened within the same geographic market (86% of cases) rather than between different regions. On average, these station pairs had identical content 65% of the time.


• Local TV remains America’s most trusted news source. Over three-quarters of Americans say they trust it more than newspapers, radio or online news.


“In any other context, this would be plagiarism,” said Yanich, noting that he and Bagozzi intentionally examined stations over 91 days to cover a body of content large enough to provide meaningful results.


The study’s authors stress that while consolidation may make financial sense for station owners, it raises important questions about the future of local journalism. If more and more markets see their “local” stations airing the same news, communities may lose the independent voices that help keep citizens informed and hold local leaders accountable.


To reach Yanich directly and arrange an interview, visit his profile and click on the "contact" button. Email MediaRelations@udel.edu to set up an interview with Bagozzi.

Connect with:
Danilo Yanich

Danilo Yanich

Professor, Biden School of Public Policy and Administration

Prof. Yanich's research centers on the media and its intersection with citizenship, public policy and crime, as well as media ownership.

MediaMedia OwnershipMedia, Citizenship and Public PolicyPolicy AnalysisUrban Society
Powered by

You might also like...

Check out some other posts from University of Delaware

New AI model predicts harmful videos before they go viral featured image

1 min

New AI model predicts harmful videos before they go viral

Certain short-form videos on major social media platforms can trigger suicidal thoughts among vulnerable viewers, according to new research led by the University of Delaware's Jiaheng Xie. His team developed an AI model that can predict and flag these videos. In the study, published Nov. 17 in Information Systems Research, UD professor Jiaheng Xie and his co-authors showed how AI can assist with safety by predicting high-risk videos before they go viral by looking through both the content and what people write in the comments. • Distinguish what creators choose to post from what viewers think or feel after watching. • Separate known medical risk factors from emerging social media trends, such as viral heartbreak clips or challenges that may influence teens. • This system is especially novel because it predicts the high-risk videos before they reach large audiences. Xie is available for a Zoom interview to share how the model was developed and how it could potentially change the way platforms such as TikTok moderate.

Experts share practical guidance for a healthier, happier holiday season featured image

2 min

Experts share practical guidance for a healthier, happier holiday season

The holiday season is a time of tradition, connection and celebration – but it also brings its own set of challenges, from food safety concerns to emotional stress. University of Delaware experts are available to speak with reporters and provide practical, research-backed guidance to help audiences make the most of the season. Avoid common food safety mistakes Holiday meals are a centerpiece of celebration, but preparing them safely is essential. Diane Oliver, UD Health and Well-being Extension agent, has identified the top five mistakes people make when handling and preparing turkey – and how to avoid them. She can offer timely food safety tips to ensure families enjoy their meals without risk. Protect your mental well-being The holidays can stir up complex emotions as families come together. UD psychology professors Franssy Zablah and Zachary Meehan can provide expert insight into how to maintain mental wellness, manage stress, and set healthy boundaries during holiday gatherings. Find genuine holiday joy Beyond checklists and shopping, how do people actually experience lasting happiness during the holidays? Assistant professor Amit Kumar can share research-backed strategies on pursuing meaningful, authentic joy rather than fleeting holiday pressure. Preserve your decorations for years to come Family ornaments and decorations often carry sentimental value. Art conservation expert Debra Hess Norris can explain how to properly store and care for holiday decorations so they remain vibrant and intact year after year. Connect with these experts All of these University of Delaware experts are available for media interviews and commentary. Reporters and editors interested in speaking with them can reach out to mediarelations@udel.edu for a quick response and support.

The keys to holiday happiness: Gratitude, giving and genuine connection featured image

1 min

The keys to holiday happiness: Gratitude, giving and genuine connection

The holiday ads insist that it’s the time for cheer, buying gifts and reconnecting with friends and family. Various factors – social media, remote work, politics – have made that more difficult than ever. There is hope: Research by the University of Delaware's Amit Kumar shows the path to genuine happiness this season. Kumar, assistant professor of marketing in UD's Lerner College of Business & Economics, offered the following three strategies. Gratitude: • Gratitude and giving thanks has benefits for both the giver and the receiver. It makes both parties feel good, and provides a real-life human connection at a time when those are hard to come by. "Investing in doing is a better route to social connection than spending on having." - Amit Kumar A shift in gift buying strategy: • Experiences can make for better gifts than trinkets, coats, jewelry or other items. There's a better chance of social connection if you're doing something rather than giving something. Type less, talk more: • It's important to keep in touch, but reconnecting during the holidays through a phone call or face-to-face interaction (virtually or in person) has a better chance of strengthening our bonds. More information on Kumar, who is also an assistant professor of psychological & brain sciences, can be found on his website. To contact Kumar directly and arrange an interview, visit his profile and click on the contact button. Interested reporters can also send an email to MediaRelations@udel.edu.

View all posts