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Featured Post from ExpertFile
Could This Be the Ultimate Way to Showcase Your Experts?
ExpertFile’s latest Spotlight release is designed with journalists in mind.
Jul 30, 2024
3 min
Getting more media coverage is all about helping journalists find everything they need to get their stories out on deadline. Simple right? Well, that depends. Our research shows that most media relations and comms departments are significantly resource-constrained when it comes to pitching experts. And even when you are pitching it’s a challenge. Industry research shows that 97% of pitches fail to generate coverage.
The secret is to publish content that draws in journalists in a way that helps them immediately understand (within seconds) how you can help them enhance their stories with your experts.
What if there was a way to get all this done in minutes? Not days.
Welcome to our latest Spotlight release, designed to help you organize your expert content in the most engaging ways possible. We’ve made enhancements in 5 key areas:
Create a More Engaging Design that is Optimized for Mobile
Your brand’s identity matters. Our new design ensures your Spotlight Posts reflect your unique style and voice. With bolder headers, enhanced logo placements, customizable fonts, and color schemes, you can create more visually stunning posts. And unlike a lot of other websites, your pages will be beautifully optimized for mobile—which is how most journalists will see your content.
Tell a More Visual Story with Images
Research from HubSpot indicates that content with relevant images gets 94% more views than content without. It’s time to get more visual. With our higher image resolution plus new editing tools like text wrap and captions, you can really make your images stand out. Plus we’ve helped solve the problem of sourcing images. We’ve now added access to thousands of royalty-free stock images for your posts - it’s all covered as part of your ExpertFile subscription.
Make Your Experts Really Stand Out
We’ve now made it even easier to display your experts more prominently with enhanced “expert callouts,” which are specially designed to engage journalists with the key information they are looking for. And our pagination features allow you to add content that sets your experts apart. Within seconds you can add videos and images or even stylized quotes from your previous media coverage.
Leverage the Latest AI Tools for Faster Content Creation
We’ve turbocharged our AI writing tools using OpenAI’s latest release. Enhance your content by generating innovative story ideas and draft posts with AI. This power is all conveniently built right into our editor to save you time.
Save Time with Content Repurposing
Creating high-quality content takes time and effort, and we want to help you get the most out of it. With our new publishing date feature, along with our current scheduling capabilities, it is easier than ever to make use of existing content effectively. This gives it a second life as part of your expertise marketing efforts while allowing you to better connect it to your experts to drive inquiries.
Clone Your Posts for Even Faster Creation.
Being able to leverage that perfectly crafted post going forward quickly and easily can help you jump on opportunities as they present themselves. With cloning you can take the layout elements and simply updated the content to highlight new experts or areas of expertise that you wish to showcase.
And that's not all…
You’ll still enjoy all the current benefits of "Spotlight Posts," including distribution through expertfile.com, integration into expert profiles, full SEO compliance with advanced meta and schema data, and various options for adding this valuable content to your website.
Ready to elevate your expertise marketing game? Dive into these new features and watch your content—and your experts—shine brighter than ever.
Want to see it in action?
Check out the sample we’ve shown here, which we generated with Milwaukee School of Engineering (MSOE) to feature their experts during the Republican National Convention. We can also set you up with a customized demo showing how all this can make your experts stand out. Let us know what you think!
About ExpertFile
ExpertFile is changing the way organizations tap into the power of their experts to drive valuable inquiries, accelerate revenue growth, and enhance their brand reputation. Used by leading corporate, higher education and healthcare clients worldwide, our award-winning platform helps teams structure, manage and promote their expert content while our search engine features experts on over 50,000+ topics.
Download our "Guide to Expertise Marketing", book a demo and more here.
Connect with:
Draft Expert
Co-Founder & VP Product
Focussed on delivering innovation that unlocks the hidden expertise within all organizations.
Foreign AidMarangoni ConvectionReputation ManagementBrand DevelopmentMarketing Communications
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2 min
#ExpertSpotlight: The Day That Redefined America: 9/11 and Its Lasting Impact
September 11, 2001 marked a pivot in American history—a day when the nation’s sense of safety was shattered, and its collective identity reshaped. The attacks triggered sweeping changes in security, government authority, social behavior, and even cultural cohesion. Today, the legacy of 9/11 lives on in how we remember, govern, and connect. A Nation in Shock—and Unity On that fall morning, the U.S. witnessed a tragedy that killed nearly 3,000 people and devastated the nation’s psyche. In the immediate aftermath, grief turned into solidarity—as most Americans tuned into televised coverage, felt sadness, anger, and fear, yet paradoxically came together in an extraordinary show of patriotism and trust in institutions. In the months that followed, confidence in government reached levels unseen in decades—fueled by mourning, resolve, and a collective desire to heal. The Rise of “Homeland Security” & Executive Power Almost immediately, the U.S. government unleashed legal and structural transformations. The USA PATRIOT Act, passed just weeks later in October 2001, significantly expanded surveillance and law enforcement powers for domestic security—raising ongoing concerns about civil liberties. Alongside this, the Department of Homeland Security was created in 2002, bringing together 22 agencies to coordinate security against future threats and reinforcing a new era of national vigilance. Economic Shock and Air Travel Overhaul The attacks triggered immediate economic consequences: U.S. stock markets plunged, airlines and insurers suffered heavy losses, and GDP forecasts were revised downward. Meanwhile, the aviation sector underwent a rapid and lasting modernization in security protocols and flight routing. Notably, Canada’s Operation Yellow Ribbon absorbed diverted flights in the chaos, highlighting international cooperation amid crisis. Legal Precedents and Global Conflict Congress quickly approved the broad-ranging Authorization for Use of Military Force (AUMF), enabling the U.S. to pursue adversaries globally—a mandate that has since been interpreted far beyond its original context, shaping nearly two decades of “forever wars.” These legal expansions—and the accompanying conflicts in Afghanistan and Iraq—signaled a new global posture that redefined American foreign policy. Remembering, Serving, and the Legacy Continues In the years since, public memory of 9/11 has evolved—from solemn remembrance to proactive service. Patriot Day, proclaimed a national day of mourning and service, now encourages millions of Americans each year to volunteer in honor of those lost and the unity felt afterward. These acts of service continue to reflect the enduring spirit of resilience and community. Connect with our experts on the history, significance, and lasting impact of 9/11 on American life and policy. Check out our experts here : www.expertfile.com
2 min
Are you ready for some football?
From its modest beginnings in the late 19th century to becoming America’s most-watched sport, professional football has not only entertained generations but also transformed communities, economies, and culture. Today, the National Football League (NFL) stands as a global brand, symbolizing both the triumphs and tensions of American life. Early Beginnings Professional football took root in the 1890s, when athletic clubs in Pennsylvania began paying players under the table. In 1920, a group of teams formed the American Professional Football Association, later renamed the NFL in 1922. Early decades were marked by instability, but the league grew steadily, and by the 1950s, with the rise of television, football began capturing national attention. The 1958 NFL Championship Game—dubbed the “Greatest Game Ever Played”—cemented football as America’s sport of the future, setting the stage for the AFL-NFL rivalry of the 1960s and the eventual Super Bowl, first played in 1967. Economic Impact Football is now one of the most powerful economic engines in American sports. The NFL generates more than $18 billion annually, with billions flowing into local economies through stadium construction, tourism, and broadcasting rights. Super Bowl weekend alone can inject hundreds of millions of dollars into host cities. The game has also reshaped industries—from sports broadcasting and advertising to fantasy leagues and legalized sports betting. It drives sponsorships, merchandise sales, and jobs connected to media, hospitality, and infrastructure. Social and Cultural Significance Football’s reach extends beyond the field. It has served as a stage for some of America’s most important social conversations—from racial integration in the 1940s, to gender roles in sports media, to the modern debates over player safety and activism. Figures like Jackie Robinson in baseball broke barriers, but in football, trailblazers such as Kenny Washington (first African American to reintegrate the NFL in 1946) helped reshape opportunity and inclusion. In more recent years, high-profile advocacy by players on issues ranging from racial justice to mental health has placed the sport squarely in the middle of national debates. At the same time, concerns about concussions and long-term health risks have fueled public dialogue on workplace safety and medical ethics, echoing issues seen across many industries. A Lasting Legacy Football is more than a game. It has become a unifying tradition—whether through Friday night lights in small towns, college rivalries that galvanize entire states, or Super Bowl Sunday as an unofficial national holiday. Its economic and cultural significance continues to expand, reflecting both America’s passion for competition and its ongoing social evolution. Connect with our experts about the history and significance of professional football in America: Check out our experts here : www.expertfile.com
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#ExpertSpotlight: The Day That Redefined America: 9/11 and Its Lasting Impact
September 11, 2001 marked a pivot in American history—a day when the nation’s sense of safety was shattered, and its collective identity reshaped. The attacks triggered sweeping changes in security, government authority, social behavior, and even cultural cohesion. Today, the legacy of 9/11 lives on in how we remember, govern, and connect. A Nation in Shock—and Unity On that fall morning, the U.S. witnessed a tragedy that killed nearly 3,000 people and devastated the nation’s psyche. In the immediate aftermath, grief turned into solidarity—as most Americans tuned into televised coverage, felt sadness, anger, and fear, yet paradoxically came together in an extraordinary show of patriotism and trust in institutions. In the months that followed, confidence in government reached levels unseen in decades—fueled by mourning, resolve, and a collective desire to heal. The Rise of “Homeland Security” & Executive Power Almost immediately, the U.S. government unleashed legal and structural transformations. The USA PATRIOT Act, passed just weeks later in October 2001, significantly expanded surveillance and law enforcement powers for domestic security—raising ongoing concerns about civil liberties. Alongside this, the Department of Homeland Security was created in 2002, bringing together 22 agencies to coordinate security against future threats and reinforcing a new era of national vigilance. Economic Shock and Air Travel Overhaul The attacks triggered immediate economic consequences: U.S. stock markets plunged, airlines and insurers suffered heavy losses, and GDP forecasts were revised downward. Meanwhile, the aviation sector underwent a rapid and lasting modernization in security protocols and flight routing. Notably, Canada’s Operation Yellow Ribbon absorbed diverted flights in the chaos, highlighting international cooperation amid crisis. Legal Precedents and Global Conflict Congress quickly approved the broad-ranging Authorization for Use of Military Force (AUMF), enabling the U.S. to pursue adversaries globally—a mandate that has since been interpreted far beyond its original context, shaping nearly two decades of “forever wars.” These legal expansions—and the accompanying conflicts in Afghanistan and Iraq—signaled a new global posture that redefined American foreign policy. Remembering, Serving, and the Legacy Continues In the years since, public memory of 9/11 has evolved—from solemn remembrance to proactive service. Patriot Day, proclaimed a national day of mourning and service, now encourages millions of Americans each year to volunteer in honor of those lost and the unity felt afterward. These acts of service continue to reflect the enduring spirit of resilience and community. Connect with our experts on the history, significance, and lasting impact of 9/11 on American life and policy. Check out our experts here : www.expertfile.com
2 min
Are you ready for some football?
From its modest beginnings in the late 19th century to becoming America’s most-watched sport, professional football has not only entertained generations but also transformed communities, economies, and culture. Today, the National Football League (NFL) stands as a global brand, symbolizing both the triumphs and tensions of American life. Early Beginnings Professional football took root in the 1890s, when athletic clubs in Pennsylvania began paying players under the table. In 1920, a group of teams formed the American Professional Football Association, later renamed the NFL in 1922. Early decades were marked by instability, but the league grew steadily, and by the 1950s, with the rise of television, football began capturing national attention. The 1958 NFL Championship Game—dubbed the “Greatest Game Ever Played”—cemented football as America’s sport of the future, setting the stage for the AFL-NFL rivalry of the 1960s and the eventual Super Bowl, first played in 1967. Economic Impact Football is now one of the most powerful economic engines in American sports. The NFL generates more than $18 billion annually, with billions flowing into local economies through stadium construction, tourism, and broadcasting rights. Super Bowl weekend alone can inject hundreds of millions of dollars into host cities. The game has also reshaped industries—from sports broadcasting and advertising to fantasy leagues and legalized sports betting. It drives sponsorships, merchandise sales, and jobs connected to media, hospitality, and infrastructure. Social and Cultural Significance Football’s reach extends beyond the field. It has served as a stage for some of America’s most important social conversations—from racial integration in the 1940s, to gender roles in sports media, to the modern debates over player safety and activism. Figures like Jackie Robinson in baseball broke barriers, but in football, trailblazers such as Kenny Washington (first African American to reintegrate the NFL in 1946) helped reshape opportunity and inclusion. In more recent years, high-profile advocacy by players on issues ranging from racial justice to mental health has placed the sport squarely in the middle of national debates. At the same time, concerns about concussions and long-term health risks have fueled public dialogue on workplace safety and medical ethics, echoing issues seen across many industries. A Lasting Legacy Football is more than a game. It has become a unifying tradition—whether through Friday night lights in small towns, college rivalries that galvanize entire states, or Super Bowl Sunday as an unofficial national holiday. Its economic and cultural significance continues to expand, reflecting both America’s passion for competition and its ongoing social evolution. Connect with our experts about the history and significance of professional football in America: Check out our experts here : www.expertfile.com