Ben Pickering

Social

Biography

Ben serves as the CEO of Strutta, a Vancouver-based start-up company offering a platform for publishers, marketers and agencies to easily and cost effectively develop and manage interactive contests and promotions.

He... previously held roles at Yahoo! encompassing business development, strategy and operations. His career began in the professional services arena, providing advisory services to PwC's global high tech client base on their M&A activities. Subsequently he held positions in business development and marketing, before earning an MBA from the Stanford Graduate School of Business.

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Industry Expertise (3)

Media - Online

Advertising/Marketing

Social Media

Areas of Expertise (5)

Social Media Promotions

Online Advertising

Social Promotions

Social Media

Business Development and Operations

Education (2)

Stanford Graduate School of Business.: MBA, General Management 2005

Stanford University: BA, Economics 1998

Affiliations (1)

• Strutta

Links (2)

• Strutta
• Website

Event Appearances (2)

Title

#Likable U Summit  New York

2011-06-08

Title

Facebook Success Summit  Online

Sample Talks (1)

Driving Brand Engagement and ROI with Social Promotions

Talk covers the basics of social promotions but can be tailored for a more sophisticated audience. Best practices are shared for how to use promotions and social media to drive consumer engagement and build brand equity. Case studies are used to demonstrate successful campaigns and how to measure return on investment for this type of social marketing.

Style

Educational

Entertaining

Strategic

Tactical

Lecture Style

Interactive

Formal

Relaxed

Availability

• Keynote
• Panelist

Fees

^*Will consider certain engagements for no fee