Gillian Brouse
Senior Consultant, Internal Communications | Bank of Canada
Ottawa, ON, CANADA
Experienced strategic marketing & communications counsel with a committment to merge communications activities and business objectives
Biography
Experienced and strategic marketing and communications counsel. Tactical know-how. Messaging and writing.
A commitment to tie marketing and communications activities to business objectives. Some consultants ask "what?" "when?" and "how much?" I will start by asking "why?"
My most recent engagement was with a large Crown Corporation that came to me to help introduce a whole new approach to pay and benefits to their employees. The clear, ongoing communications that I helped to conceive and deliver were welcomed by employees and managers alike, and were singled out, more than once, as being a factor in the successful introduction of complex and sensitive changes.
This builds on a record of helping high-tech companies grow and meet their business objectives through marketing, PR, and demand-generation.
Industry Expertise (10)
Training and Development
Corporate Leadership
Advertising/Marketing
Corporate Training
Public Relations and Communications
Direct Marketing
Government Relations
Social Media
Market Research
Writing and Editing
Areas of Expertise (6)
Organizational Communications
Public Relations and Communications
Marketing
Planning and Executing Communications Strategies
Organizational Change and Development
On-Target Messaging
Accomplishments (1)
Recipient - Fulcrum Technologies President’s Award (professional)
Fulcrum has extensive experience providing all of the services needed for implementation and support of a complete Infrastructure Lifecycle Management solution.
Education (3)
Université Paris Sorbonne: certificat, cours de francais aux etrangers, niveau superieur 1984
University of Ottawa: BA (Honours), English 1987
Arts Editor of campus paper
University of Ottawa: MA, English 1989
Research assistant to the editor of the New Canadian Library series
Links (2)
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Author Appearance
Social